Stp Analysis of Bata
STP ANALYSIS
OF
TERM PAPER ON STP ANALYSIS
SUBMITTED TO: Afreen Choudhury Senior Lecturer Business Administration East West University
SUBMITTED BY: GROUP NAME: PROACTIVE SUBJECT CODE: MKT 101 SECTION: 06
Group members are NAME | ID | Nusrat Jahan Nishi | 2011-1-10-220 | Zamrana Ahmed | 2011-1-13-041 | Raisa Tasnim | 2011-1-10-222 | Tahrima Khan | 2011-1-10-226 | Mezbah Uddin ahmed | 2011-1-10-22 |
Letter of commence
TABLE OF CONTENT SUBJECT | PAGE NO | EXEICUTIVE SUMMARY | | | | | | | | | |
Executive summary of
Bata is one of the world's leading footwear retailers and manufacturers with operations across 5 continents managed by 4 regional commercial business units (CBUs). The MBU approach provides quality resources and support in key areas to the companies operating in similar markets such as product development, sourcing or marketing support. Each MBU is entrepreneurial in nature, and can quickly adapt to changes in the market place and seize potential growth opportunities.
Bata's strength lies in its worldwide presence. While local companies are self-governing, each one benefits from its link to the international organization for back-office systems, product innovations and sourcing.
Although Bata operates in a wide variety of markets, climates and buying power Bata companies share the same leadership points. Two important ones are product concept development and constant improvement of business processes in order to offer customers great value and the best possible service. Segmentation of Bata Shoes
To grab the whole market of shoes Bata has divided their market into different segments. There four
OF
TERM PAPER ON STP ANALYSIS
SUBMITTED TO: Afreen Choudhury Senior Lecturer Business Administration East West University
SUBMITTED BY: GROUP NAME: PROACTIVE SUBJECT CODE: MKT 101 SECTION: 06
Group members are NAME | ID | Nusrat Jahan Nishi | 2011-1-10-220 | Zamrana Ahmed | 2011-1-13-041 | Raisa Tasnim | 2011-1-10-222 | Tahrima Khan | 2011-1-10-226 | Mezbah Uddin ahmed | 2011-1-10-22 |
Letter of commence
TABLE OF CONTENT SUBJECT | PAGE NO | EXEICUTIVE SUMMARY | | | | | | | | | |
Executive summary of
Bata is one of the world's leading footwear retailers and manufacturers with operations across 5 continents managed by 4 regional commercial business units (CBUs). The MBU approach provides quality resources and support in key areas to the companies operating in similar markets such as product development, sourcing or marketing support. Each MBU is entrepreneurial in nature, and can quickly adapt to changes in the market place and seize potential growth opportunities.
Bata's strength lies in its worldwide presence. While local companies are self-governing, each one benefits from its link to the international organization for back-office systems, product innovations and sourcing.
Although Bata operates in a wide variety of markets, climates and buying power Bata companies share the same leadership points. Two important ones are product concept development and constant improvement of business processes in order to offer customers great value and the best possible service. Segmentation of Bata Shoes
To grab the whole market of shoes Bata has divided their market into different segments. There four