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Stp on Ford India
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“S.T.P ANALYSIS OF FORD INDIA”
(Assignment for Marketing Management- I)

Submitted toDr. Sandhya A.S Faculty JIM-L

Submitted byRiku Acharyya Priyanka Das (FS40) (FS36)

Devarshi Shukla (FS16) Priyam Nigam (FS34)

Shweta Srivastava (FS50)

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CONTENTS
Page Number 1. INTRODUCTION………………………………………………………… 3

2. MARKETING OF FORD INDIASEGMENTATION……………………………………………………… 5 POSITIONING………………………………………………………… TARGETING………………………………………………………….. 8 7

3. MARKETING MIX………………………………………………………10 4. FUTURE PROSPECTIVES………………………………………………13 5. CONCLUSION…………………………………………………………. . 15 6. REFERENCES……………………………………………………………16

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INTRODUCTION OF AUTOMOTIVE INDUSTRY IN INDIAThe automotive industry in India is one of the largest in the world and one of the fastest growing globally. India 's passenger car and commercial vehicle manufacturing industry is the sixth largest in the world, with an annual production of more than 3.9 million units in 2011. According recent reports, India overtook Brazil and became the sixth largest passenger vehicle producer in the world (beating such old and new auto makers as Belgium, United Kingdom, Italy, Canada, Mexico, Russia, Spain, France, Brazil), growing 16 to 18 per cent to sell around three million units in the course of 2011-12. In 2009, As of 2010, India is home to 40 million passenger vehicles. More than 3.7 million automotive vehicles were produced in India in 2010 (an increase of 33.9%), making the country the second (after China) fastest growing automobile market in the world. By 2050, the country is expected to top the world in car volumes with approximately 611 million vehicles on the nation 's roads.

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FORD INDIA PRIVATE LIMITED
Ford India Private Limited is a wholly owned subsidiary of the Ford Motor Company in India. Ford India Private Limited 's head quarters are located in Chengalpattu, Chennai, and Tamil Nadu. It currently is the 6th largest car maker in India after Maruti Suzuki, Hyundai, Tata, Mahindra and


References: 1.http://www.oxbridgewriters.com/essays/engineering/ford-motorcompany.php#ixzz2FhRlQidb(Future prospects) 2.http://static.cardekho.com/html/3-december-newsletter 3.http://www.ibef.org/download/FordIndia.pdf 4.businesstoday.intoday.in › March 18, 2012 5. www.india.ford.com/(Introduction) 6. www.scribd.com/FordMotorCompany 7.essays24.com/print/Marketing...Ford-Case.../28620.html - United States(Product Mix) 8.www.business-standard.com/runup/news/ford-india-sales...8.../on(Growth) 9. motoroids.com › News 10.ANNUAL REPORT FORD INDIA(2011)(Scrap book data) 11. corporate.ford.com/our-company/investors/reports.../annual-reports 12.(Contact Magazine, 02, 2009)
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