Stp Titan Watches
SEGMENTATION, TARGETING
And
POSITIONING
Of
TITAN WATCHES
UNDER GUIDANCE OF
MR. S SURESH
SUBMITTED BY: DEEPIKA DATTA (12609195) GARIMA SINGH (12609217) CHARU SHARMA (12609160) HUMAYUN RAIS (12609211)
INTRODUCTION
The market surveys show that barely 20% of adult Indians own a watch and about 90% of them own a single watch. So as to sustain and strive in this scenario, a company has to market itself well. Among those marketing strategy applied by the companies, one is STP (segmentation, targeting, positioning) ANALYSIS. Here, STP analysis is done for a company which has got the highest market share in the watch market of India and it is TITAN. As the world’s sixth largest manufacturer brand of watches, the company's product attract the classes and masses both.
The 960-crore Titan Industries Ltd (TIL) is a conglomerate between the Tamil Nadu industrial Development Corporation and the Tata Group of Companies and it was established in 1984. Titan Industries Ltd has split its mainline watch business into two:-Sonata and Titan. As their managing director says,” volume growth will come from Sonata and value growth from Titan”.
CURRENT AFFAIRS
Growth Rate: Titan is maintaining a growth rate of 30-35%.
Future Plans:
✔Titan is planning to roll out its own Swiss made premium watches brand `Xylys ' by August 2007, in order to lure the watch market. Xylys would be competing with premium international brands including Tissot and Rado.
✔Titan is aiming to be a$1 billion company by 2010 (Rs4700) crore hence acquiring a three -fold growth
The STP Process
SEGMENTATON
Dividing the market by grouping
And
POSITIONING
Of
TITAN WATCHES
UNDER GUIDANCE OF
MR. S SURESH
SUBMITTED BY: DEEPIKA DATTA (12609195) GARIMA SINGH (12609217) CHARU SHARMA (12609160) HUMAYUN RAIS (12609211)
INTRODUCTION
The market surveys show that barely 20% of adult Indians own a watch and about 90% of them own a single watch. So as to sustain and strive in this scenario, a company has to market itself well. Among those marketing strategy applied by the companies, one is STP (segmentation, targeting, positioning) ANALYSIS. Here, STP analysis is done for a company which has got the highest market share in the watch market of India and it is TITAN. As the world’s sixth largest manufacturer brand of watches, the company's product attract the classes and masses both.
The 960-crore Titan Industries Ltd (TIL) is a conglomerate between the Tamil Nadu industrial Development Corporation and the Tata Group of Companies and it was established in 1984. Titan Industries Ltd has split its mainline watch business into two:-Sonata and Titan. As their managing director says,” volume growth will come from Sonata and value growth from Titan”.
CURRENT AFFAIRS
Growth Rate: Titan is maintaining a growth rate of 30-35%.
Future Plans:
✔Titan is planning to roll out its own Swiss made premium watches brand `Xylys ' by August 2007, in order to lure the watch market. Xylys would be competing with premium international brands including Tissot and Rado.
✔Titan is aiming to be a$1 billion company by 2010 (Rs4700) crore hence acquiring a three -fold growth
The STP Process
SEGMENTATON
Dividing the market by grouping