STR 581 Week 5 Implementation Strategic Controls and Contingency Plans
Implementation, Strategic Controls, and Contingency Plans Draken Private Security
Martin Beyeler
STR / 581
March 9, 2015
Professor Jill Risner
Implementation, Strategic Controls, and Contingency Plans
DRAKEN needs new growth methods, product development and new revenue sources. The implementation plan below will identify the course of action best suited for the company along with the objectives, functional tactics, action items, milestones, task ownership, and resource allocation. Also, the plan includes financial information including financial projections and a break-even analysis chart that will be used as the basis for moving the business forward.
Strategy and Implementation
The key strategy for DRAKEN is to build their operations and marketing around buildings and retail stores that are large enough to have permanent, on-site security needs, but not so large that they can save significant money by developing security staff in-house. To achieve this strategy, DRAKEN will:
Train guards well for permanent check-in, patrol, and surveillance positions
Use advertising and targeted lists to locate and market to these customer markets
Focus specifically on guard services and high-level consulting audits, while outsourcing or referring to vendors for security equipment and system needs (ADT)
Objectives
According to Pearce, R., (2013), “Objectives or short-term objectives are measureable outcomes achievable or intended to be achieved in one year or less.” DRAKEN will base its success on meeting the following objectives:
1. Employ additional 25 full-time equivalent security guards by the end of the year 2015.
2. Supply security guards to 15 more buildings on a full-time basis by the end the year 2015.
3. Earn $2 million in revenue with net profit over $300,000 by the end of 2015.
Functional Tactics
According to Pearce, R., (2013), functional tactics are “detailed statements of the means or activities that will be
Martin Beyeler
STR / 581
March 9, 2015
Professor Jill Risner
Implementation, Strategic Controls, and Contingency Plans
DRAKEN needs new growth methods, product development and new revenue sources. The implementation plan below will identify the course of action best suited for the company along with the objectives, functional tactics, action items, milestones, task ownership, and resource allocation. Also, the plan includes financial information including financial projections and a break-even analysis chart that will be used as the basis for moving the business forward.
Strategy and Implementation
The key strategy for DRAKEN is to build their operations and marketing around buildings and retail stores that are large enough to have permanent, on-site security needs, but not so large that they can save significant money by developing security staff in-house. To achieve this strategy, DRAKEN will:
Train guards well for permanent check-in, patrol, and surveillance positions
Use advertising and targeted lists to locate and market to these customer markets
Focus specifically on guard services and high-level consulting audits, while outsourcing or referring to vendors for security equipment and system needs (ADT)
Objectives
According to Pearce, R., (2013), “Objectives or short-term objectives are measureable outcomes achievable or intended to be achieved in one year or less.” DRAKEN will base its success on meeting the following objectives:
1. Employ additional 25 full-time equivalent security guards by the end of the year 2015.
2. Supply security guards to 15 more buildings on a full-time basis by the end the year 2015.
3. Earn $2 million in revenue with net profit over $300,000 by the end of 2015.
Functional Tactics
According to Pearce, R., (2013), functional tactics are “detailed statements of the means or activities that will be