Strama Paper on Auto Industry in Pampanga 2010
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Hyundai Pampanga, Inc.
JASA Hi-way, Dolores
City of San Fernando, Pampanga
A Strategic Management Paper
Submitted by:
Marco O. Hizon
Ateneo Graduate School of Business
Clark Special Economic Zone
Submitted to: Professor Rosauro V. Sibal
TABLE OF CONTENTS
EXECUTIVE SUMMARY 5
I. INTRODUCTION 7 A. Company Background 7 B. Research Design and Methodology 7
II. EXTERNAL ANALYSIS 8 A. Economic Forces 8 1. Past Performance of the Economy 8 2. Growth of Major Economic Sectors……….………………………………………..8 3. Economic Forecast 12 B. Social Forces 13 C. Cultural Forces 14 D. Demographic Forces 14 E. Environmental Forces 16 F. Political Forces 17 G. Legal Forces 19 H. Governmental Forces 20 I. Other Factors…………………………………………………………………………..22
III. INDUSTRY ANALYSIS 23 A. Definition of the Industry 23 B. Market Analysis 25 1 Products/Services 25 2. Price 25 3. Promotion 26
4. Place…………………………………………………………………………………..26 5. Customer/Target Market 26 6. Competition (Use Porter’s 5 Forces of Competitive Analysis) 27 7. Market Share 29 C. Operations/Production Analysis 30 1. Process 30 2. Capacity 30 3. Inventory. ……………………………………………………………………………30 4. Quality ...……………………………………………………………………………...31 5. Technology 31 6. Research and Development 31 D. Financial Analysis of the Industry 31 E. Trends in the Industry 32 F. Problems in the Industry 38
IV. COMPANY ANALYSIS 39 A. History 39 B. Ownership 40 C. Management Style 40 D. Culture 41 E. Organizational Structure 41 F. Human Resource 41 G. Mission Statement 42 H. Vision Statement 43 I. Objectives 43 J. Code of Ethics 43 K. Strategies 43 L. Market Analysis 44 1. Products/Services 44 2. Price 44 3. Promotion 45 4. Channels of Distribution…………………………………………………………….45 5. Customer / Target Market 45 6. Competition 45 M.
Hyundai Pampanga, Inc.
JASA Hi-way, Dolores
City of San Fernando, Pampanga
A Strategic Management Paper
Submitted by:
Marco O. Hizon
Ateneo Graduate School of Business
Clark Special Economic Zone
Submitted to: Professor Rosauro V. Sibal
TABLE OF CONTENTS
EXECUTIVE SUMMARY 5
I. INTRODUCTION 7 A. Company Background 7 B. Research Design and Methodology 7
II. EXTERNAL ANALYSIS 8 A. Economic Forces 8 1. Past Performance of the Economy 8 2. Growth of Major Economic Sectors……….………………………………………..8 3. Economic Forecast 12 B. Social Forces 13 C. Cultural Forces 14 D. Demographic Forces 14 E. Environmental Forces 16 F. Political Forces 17 G. Legal Forces 19 H. Governmental Forces 20 I. Other Factors…………………………………………………………………………..22
III. INDUSTRY ANALYSIS 23 A. Definition of the Industry 23 B. Market Analysis 25 1 Products/Services 25 2. Price 25 3. Promotion 26
4. Place…………………………………………………………………………………..26 5. Customer/Target Market 26 6. Competition (Use Porter’s 5 Forces of Competitive Analysis) 27 7. Market Share 29 C. Operations/Production Analysis 30 1. Process 30 2. Capacity 30 3. Inventory. ……………………………………………………………………………30 4. Quality ...……………………………………………………………………………...31 5. Technology 31 6. Research and Development 31 D. Financial Analysis of the Industry 31 E. Trends in the Industry 32 F. Problems in the Industry 38
IV. COMPANY ANALYSIS 39 A. History 39 B. Ownership 40 C. Management Style 40 D. Culture 41 E. Organizational Structure 41 F. Human Resource 41 G. Mission Statement 42 H. Vision Statement 43 I. Objectives 43 J. Code of Ethics 43 K. Strategies 43 L. Market Analysis 44 1. Products/Services 44 2. Price 44 3. Promotion 45 4. Channels of Distribution…………………………………………………………….45 5. Customer / Target Market 45 6. Competition 45 M.