Strategic alliance : F&N Berhad
SYDNEY BUSINES SCHOOL
UNIVERSITY OF WOLLONGONG
MASTER OF INTERNATIONAL BUSINESS
INTERNATIONAL BUSINESS STRATEGIES:
F&N DAIRIES (M) SDN BHD AND I-MEI FOOD COMPANY
Name:
UOW Student ID:
Site Coordinator:
Facilitator:
Submission Date: 20TH OCTOBER 2014
Executive Summary
F&N Dairies is seeking to penetrate the Taiwanese dairy produce market. It wishes to achieve this, through a formation of a complementary contractual strategic alliance between F&N Dairies and I-Mei Foods Co. which is a Taiwanese company that focuses in the production, supply and distribution of various type of food stuff.
That being said it this paper I will examine the feasibility of this collaboration, through the analysis of the country as well as SWOT analysis of F&N Dairies and I-Mei Foods Co. I will look into the industrial analysis of diary produce.
Table of Contents
Executive Summary 2
Table of Contents 3
Company Overview 5
F&N DAIRIES (M) SDN BHD 5
I-Mei Foods Company 5
SWOT Analysis: F&N DAIRIES (M) SDN BHD 5
Strength 5
Weakness 6
Opportunity 6
Threats 6
SWOT analysis:I-Mei Foods Co. 6
Strengths 6
Weaknesses 7
Opportunities 7
Threats 7
Country Analysis of Taiwan 8
Politics 8
Economic 8
Social 9
Legal 11
Environment 11
Porter’s Five Competitive Forces Models 12
Threat of Rivalry 12
Threats of New Entrants 12
Threat of Substitutes 12
Bargaining Power of Suppliers 12
Bargaining Power of Buyers 13
Value Chain 13
Conclusion and recommendation 14
Reference 15
Websites 15
Company Overview
F&N DAIRIES (M) SDN BHD
F&N Dairies is a Malaysian dairy company and one of the largest and oldest producers of dairy products such assweetened condensed milk, evaporated milk, pasteurised milk, UHT milk, juice or ice cream. This company was established through a joint venture between an American company Beatrice Foods of Chicago with a F&N Sdn Bhd and other companies such as
UNIVERSITY OF WOLLONGONG
MASTER OF INTERNATIONAL BUSINESS
INTERNATIONAL BUSINESS STRATEGIES:
F&N DAIRIES (M) SDN BHD AND I-MEI FOOD COMPANY
Name:
UOW Student ID:
Site Coordinator:
Facilitator:
Submission Date: 20TH OCTOBER 2014
Executive Summary
F&N Dairies is seeking to penetrate the Taiwanese dairy produce market. It wishes to achieve this, through a formation of a complementary contractual strategic alliance between F&N Dairies and I-Mei Foods Co. which is a Taiwanese company that focuses in the production, supply and distribution of various type of food stuff.
That being said it this paper I will examine the feasibility of this collaboration, through the analysis of the country as well as SWOT analysis of F&N Dairies and I-Mei Foods Co. I will look into the industrial analysis of diary produce.
Table of Contents
Executive Summary 2
Table of Contents 3
Company Overview 5
F&N DAIRIES (M) SDN BHD 5
I-Mei Foods Company 5
SWOT Analysis: F&N DAIRIES (M) SDN BHD 5
Strength 5
Weakness 6
Opportunity 6
Threats 6
SWOT analysis:I-Mei Foods Co. 6
Strengths 6
Weaknesses 7
Opportunities 7
Threats 7
Country Analysis of Taiwan 8
Politics 8
Economic 8
Social 9
Legal 11
Environment 11
Porter’s Five Competitive Forces Models 12
Threat of Rivalry 12
Threats of New Entrants 12
Threat of Substitutes 12
Bargaining Power of Suppliers 12
Bargaining Power of Buyers 13
Value Chain 13
Conclusion and recommendation 14
Reference 15
Websites 15
Company Overview
F&N DAIRIES (M) SDN BHD
F&N Dairies is a Malaysian dairy company and one of the largest and oldest producers of dairy products such assweetened condensed milk, evaporated milk, pasteurised milk, UHT milk, juice or ice cream. This company was established through a joint venture between an American company Beatrice Foods of Chicago with a F&N Sdn Bhd and other companies such as