Strategic analysis of Four Seasons Hotel
THE STRATEGIC MANAGEMENT OF FOUR SEASONS HOTEL
EXECUTIVE SUMMARY
By taking the Four Seasons Hotels as an instance, through applying Michael Porter's Five Forces Model, the author analyzed the marketing environment and strategies. After that, some ideas for perfecting the marketing strategies were proposed. There are four integral parts for this article. The first part is introduction of the Four Seasons Hotels and the second part describes its marketing environment. After the content of the suggestions in the third part, some notions of strategic management were put forward in the last part according the analysis before. At last, people will understand that it is important for a perfect strategic management to pay great attention to the coordination of management, finance, technology, marketing, brand and culture.
1. BACKGROUND OF FOUR SEASONS HOTEL
The Four Seasons hotel started in 1960 which now has developed into a world famous top luxury hotel management company. Now the company operates about 70 hotels and resorts worldwide - its ownership is vested in different owners (Scoviak, 2000). Since the establishment of the Four Seasons Hotel in 1978, the Chairman of the Board and Chief Executive Isadore Sharp, has been responsible for the operation of the hotel. Its headquarters are still in Toronto, has managed the 50 hotels in 22 countries around the world (Chesters and Hipwell, 2009). And Bill Gates and Saudi Prince are the major shareholders of Four Seasons Hotel. Four Seasons Hotel also has a residential scheme which called Residence Club, to allow customers to purchase its vacation house, and the price of Four Seasons Hotel is very high.
Due to the noble quality and outstanding service, luxury hotel facilities and exquisite Jacuzzi delicacies, the company is committed to excellence，also for too long been dominated by its leading position in the international first-class hotels. The Four Seasons' economic strength, marketing skills, unbeatable customer
EXECUTIVE SUMMARY
By taking the Four Seasons Hotels as an instance, through applying Michael Porter's Five Forces Model, the author analyzed the marketing environment and strategies. After that, some ideas for perfecting the marketing strategies were proposed. There are four integral parts for this article. The first part is introduction of the Four Seasons Hotels and the second part describes its marketing environment. After the content of the suggestions in the third part, some notions of strategic management were put forward in the last part according the analysis before. At last, people will understand that it is important for a perfect strategic management to pay great attention to the coordination of management, finance, technology, marketing, brand and culture.
1. BACKGROUND OF FOUR SEASONS HOTEL
The Four Seasons hotel started in 1960 which now has developed into a world famous top luxury hotel management company. Now the company operates about 70 hotels and resorts worldwide - its ownership is vested in different owners (Scoviak, 2000). Since the establishment of the Four Seasons Hotel in 1978, the Chairman of the Board and Chief Executive Isadore Sharp, has been responsible for the operation of the hotel. Its headquarters are still in Toronto, has managed the 50 hotels in 22 countries around the world (Chesters and Hipwell, 2009). And Bill Gates and Saudi Prince are the major shareholders of Four Seasons Hotel. Four Seasons Hotel also has a residential scheme which called Residence Club, to allow customers to purchase its vacation house, and the price of Four Seasons Hotel is very high.
Due to the noble quality and outstanding service, luxury hotel facilities and exquisite Jacuzzi delicacies, the company is committed to excellence，also for too long been dominated by its leading position in the international first-class hotels. The Four Seasons' economic strength, marketing skills, unbeatable customer
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