Strategic Analysis: New York Fries

Case Title: New York Fries

Student: Sanaa Zaheer

Decision Maker:

OPERATIONAL MODEL – Part 1

Primary Model: operational excellence

Core Competency
Achieved
Proof of Achievement
Fast costumer service
Yes
Not shown

Brand identity
Yes
Known worldwide

Low cost
Yes
Made for middle income families

Secondary Model: costumer’s intimacy

Problem solving proficiency
Skills in customer needs
Customer relationship mind set
PROBLEM/ISSUES and CAUSES - Part 2

What: international growth of business

Why: management issues Political/legal problem Recession

When: immediately

COMMON DECISION CRITERIA – Part 3

Upon what basis will you make your decisions about your alternatives?

For each criterion you must indicate in both qualitative and quantitative terms what the metrics (measurements) are. A sampling is provided.

Cost
Customer satisfaction
Return on investment
Employee morale
Market share – grow market share
Corporate image
Capacity
Ease of implementation
Delivery time
Synergy
Risk
Ethics
Cash flow
Flexibility
Inventory turn
Safety
Productivity
Visual appeal – food must look appetizing
Staff turnover
Obsolescence
Quality – no chemical used. Made from raw products
Cultural sensitivity – meat products are not ideal in India
Growth rate
Motivation
Quantity
Goodwill
Profit – increase number of franchisees & fully owned business to increase profit
Competitive Advantage

Issues – Part 4

Immediate
Basic
Growth
Management
Loss of business

INDUSTRY ANALYSIS – Part 5

The Industry Size-up

1. What are the revenues for the industry?
Not specified

2. How does the industry generate revenue?
Hot dogs
Fries
Poutine
Burgers
Drinks
Toppings

3. What are the costs associated with generating revenue for the industry?
Labor
Suppliers machinery 4. How competitive is the industry – based on what factors? (Porter’s)
High

Competitive Overview

1. How many companies in the industry?
Many