Strategic Analysis of Amazon.com

University of Bradford & Management Development Institute of Singapore
Bachelor of Science (Hons) in Business & Management Studies

APPLIED STRATEGIC MANAGEMENT MODULE
STRATEGIC ANALYSIS OF AMAZON.COM

Name: Hoang Minh Chau
UOB Number: 09034692
Batch Number: BBMD21033A
Lecturer: Mr. G.V Nathan
Submission date: 22 June 2011
Content
Acknowledgement……………………………………………………………………...................3
Project Outline…………………………………………………………………………………..4-5
Executive Summary……………………………………………………………………………….6
Introduction………………………………………………………………………………………..7
PESTEL Analysis……………………………………………………………………………….8-9
Porter’s Five Forces Analysis………………………………………………………………….9-10
Key Success Factors (KSF)…………………………………………………………………..10-11
Appraisal of Company’s Resources………………………………………………………….11-12
Assessment of the Company’s Financial Resources……………………………………………..12
Review of options available to the company & recommendations for future direction……...13-15
Recommendations for structures, systems & policies to implement these strategies successfully……………………………………………………………………...15
Usefulness of Strategic Management Models……………………………………………………16
Conclusion……………………………………………………………………………………….17
List of References………………………………………………………………………………..18

Word Count: 4148
Acknowledgement
I would like to express my sincere gratitude and special thank to my lecturer of Applied Strategic Management & Understanding Strategic Management module, Mr. G.V. Nathan for guiding me through the conduct of this project. His insightful knowledge and useful advices are invaluable for me in completing this project on time.

University of Bradford/MDIS
Applied Strategic Management
Project Outline
Name: Hoang Minh Chau
Student Number: UB No: 09034692
Batch No: BBMD21033A
Selected company: Amazon.com, Inc.
Brief of company: Amazon.com, Inc. (NASDAQ: AMZN) is a US-based multinational electronic commerce company founded by Jeff Bezos

References: Lynch, R ., 2009. Strategic management. 5th ed. Harlow: FT Prentice Hall Turban, E Turban, E. King, D. & Lang, J., 2009. Introduction to electronic commerce. 2nd ed. New Jersey: Pearson Prentice Hall Laudon, K Petty, W. et al., 2000. Financial management. 2nd ed. Sidney: Prentice Hall Gallagher, T Brigham, E. & Ehrhardt, M., 2005. Financial management: theory and practice. 11th ed. Ohio: Thomson South-Western Besanko, D Jobber, D., 2010. Principles and practice of marketing. 6th ed. Berkshire: McGraw-Hill Education Kotler, P Amazon.com, 2010. Annual report 2009-2010. [pdf]. Available at: http://phx.corporate-ir.net/External.File?item=UGFyZW50SUQ9OTA4OTN8Q2hpbGRJRD0tMXxUeXBlPTM=&t=1 . [Accessed 10 June 2011] Datamonitor, 2010 Tiwari, S., 2010. E-commerce: prospect or threat for environment, [pdf], Available at: http://www.ijesd.org/papers/126-S10040.pdf [Accessed 21 June 2010]