Strategic Analysis of Bisleri
| STRATEGIC ANALYSIS OF BISLERI | | | SUBMITTED BYAnkit sharma | |
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EXECUTIVE SUMMARY
The bottled water industry in India is currently valued at more than $ 1.5 billion. The bottled water industry is growing at rate of 18% CAGR and has attracted many players including Pepsi and Coca Cola. The pioneer of the industry Parle Bisleri has grown over the years and maintained its top position.
The bottled water industry consists of organized and unorganized players. There are about 2000 unorganized players which operate locally. The industry is dynamic and the companies operates in hypercompetitive environment. The strategic analysis of company like Parle Bisleri becomes very important in this situation. In the present report we have done strategic analysis of Parle Bisleri. We have used different models for analysis purpose. We tried to analyze the different strategies adopted over the years, the strategy development and have evaluated those strategies considering the external environment and core competencies. We have found that the company has gained sustainable competitive advantage through its brand, logistics and marketing. The company however faces threat from its competitors as it is single product company. The company has adopted expansion strategy to increase the reach and achieve operational efficiencies. We have made certain recommendation based on this analysis. We recommend that the company should strengthen its distribution network, form alliances and joint venture, acquire small players and adopt related diversification.
Contents INTRODUCTION 4 PESTLE Analysis 4 Porters model 5 Core Competency 6 MARKET SIZE & SHARE 6 COMPETITOR ANALYSIS 7 STRATEGIC DIRECTIONS 8 EXTENDED VALUE CHAIN ANALYSIS 9 Primary activities: 10 Supporting activities: 12 CORPORATE LEVEL STRATEGY 13 CURRENT BUSINESS STRATEGY 15 Year 1969 to 2000: 16 Year 2001 to 2010: 16 STRATEGIC DEVELOPMENT AT BISLERI 18 FUNCTIONAL
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EXECUTIVE SUMMARY
The bottled water industry in India is currently valued at more than $ 1.5 billion. The bottled water industry is growing at rate of 18% CAGR and has attracted many players including Pepsi and Coca Cola. The pioneer of the industry Parle Bisleri has grown over the years and maintained its top position.
The bottled water industry consists of organized and unorganized players. There are about 2000 unorganized players which operate locally. The industry is dynamic and the companies operates in hypercompetitive environment. The strategic analysis of company like Parle Bisleri becomes very important in this situation. In the present report we have done strategic analysis of Parle Bisleri. We have used different models for analysis purpose. We tried to analyze the different strategies adopted over the years, the strategy development and have evaluated those strategies considering the external environment and core competencies. We have found that the company has gained sustainable competitive advantage through its brand, logistics and marketing. The company however faces threat from its competitors as it is single product company. The company has adopted expansion strategy to increase the reach and achieve operational efficiencies. We have made certain recommendation based on this analysis. We recommend that the company should strengthen its distribution network, form alliances and joint venture, acquire small players and adopt related diversification.
Contents INTRODUCTION 4 PESTLE Analysis 4 Porters model 5 Core Competency 6 MARKET SIZE & SHARE 6 COMPETITOR ANALYSIS 7 STRATEGIC DIRECTIONS 8 EXTENDED VALUE CHAIN ANALYSIS 9 Primary activities: 10 Supporting activities: 12 CORPORATE LEVEL STRATEGY 13 CURRENT BUSINESS STRATEGY 15 Year 1969 to 2000: 16 Year 2001 to 2010: 16 STRATEGIC DEVELOPMENT AT BISLERI 18 FUNCTIONAL
References: Anonymous. (1999). Bottled water proves it 's a big fish. Beverage industry, 90(7), 38-40. Anonymous Anonymous. (2007). How Bisleri reinvented itself Retrieved 3/4/2010, from http://www.rediff.com/money/2007/feb/06spec.htm Bisleri 's Chauhan sees big business in small packs Bottled water- India. (2009) Country sector briefing: Euromonitor International. Bureau. (2005). Parle Bisleri plans foray into fruit juice biz, Business Line. Retrieved from http://www.thehindubusinessline.com/2005/08/10/stories/2005081002330800.htm Ferrier, C Ghosh, A. (2010). Fruit- flavoured water from Bisleri soon. Retrieved from http://business.rediff.com/report/2010/apr/19/fruit-flavoured-water-from-bisleri-soon.htm Harden, A., & Flecker, K Iyer, B. (2010). Bisleri 's expansion thirst, Business Standard. Retrieved from http://www.business-standard.com/india/news/Bisleris-expansion-thirst/389299/ Johnson, G., Scholes, K., & Whittington, R Parle Bisleri Ltd- Soft drinks- India. (2009) Local company profile (pp. 1-2): Euromonitor International Slater, J Srinivasan, L. (2009). Bisleri gets ready to take on Tata water brand The Financial Express. Retrieved from http://www.financialexpress.com/news/bisleri-gets-ready-to-take-on-tata-water-brand/561668/ Srinivasan, L Srinivasan, L. (2010). Bisleri to take on Kinley with Vedica, The Financial Express. Retrieved from http://www.financialexpress.com/news/bisleri-to-take-on-kinley-with-vedica/594184/ Wilk, R