Strategic Analysis of Tata Motors
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Management 3800
Group 6
Sean Politte
Olivia Pollard
Taylor Rothgeb
Megan Tyrie
Tim Wilson
May 20, 2008
Table of Contents
Introduction 3
Current Situation 3 Company Overview 3 Corporate Governance 5 Financial Position 6
Core Competencies 7 Research & Development 7 Acquisitions, Mergers & Expansion 9 Organization Location 10
PEST 11 Political 11 Economic 13 Social 14 Technological 15
SWOT Analysis 16 Strengths 16 Weaknesses 17 Opportunities 18 Threats 19
Capitalizing on Tata Motor’s Success 20
Conclusion 21
Works cited 22 appendix A, B, C, D, E 24
Introduction Established under the parent company, Tata Group, in 1945, Tata Motors Limited has become India’s largest automobile company. It was the first Indian automobile company to list on the New York Stock Exchange. Tata Motors began manufacturing commercial vehicles in 1954 with a 15-year collaboration agreement with Daimler Benz of Germany. This partnership has led Tata Motors to not only become India’s largest automobile company but also India’s largest commercial vehicle manufacturer; the world’s top five manufactures of medium and heavy trucks and the world’s second largest medium and heavy bus manufacturer. Having just entered the passenger vehicles market segment in 1991, Tata Motors now ranks second in India’s passenger vehicle market. Tata has enjoyed the prestige of having developed Tata Ace, India’s first indigenous light commercial vehicle; Tata Safari, India’s first sports utility vehicle; Tata Indica, India’s first indigenously manufactured passenger car; and the Nano, the world’s least expensive car. A full timeline of Tata Motors Limited is supplied in Appendix A.
Current Situation Company Overview The Tata Motors group is a passenger and commercial vehicle manufacturer based in India. The motor group was established in 1945 as part of the larger Tata Group. They have long been known for their commercial vehicles and
[pic]
Management 3800
Group 6
Sean Politte
Olivia Pollard
Taylor Rothgeb
Megan Tyrie
Tim Wilson
May 20, 2008
Table of Contents
Introduction 3
Current Situation 3 Company Overview 3 Corporate Governance 5 Financial Position 6
Core Competencies 7 Research & Development 7 Acquisitions, Mergers & Expansion 9 Organization Location 10
PEST 11 Political 11 Economic 13 Social 14 Technological 15
SWOT Analysis 16 Strengths 16 Weaknesses 17 Opportunities 18 Threats 19
Capitalizing on Tata Motor’s Success 20
Conclusion 21
Works cited 22 appendix A, B, C, D, E 24
Introduction Established under the parent company, Tata Group, in 1945, Tata Motors Limited has become India’s largest automobile company. It was the first Indian automobile company to list on the New York Stock Exchange. Tata Motors began manufacturing commercial vehicles in 1954 with a 15-year collaboration agreement with Daimler Benz of Germany. This partnership has led Tata Motors to not only become India’s largest automobile company but also India’s largest commercial vehicle manufacturer; the world’s top five manufactures of medium and heavy trucks and the world’s second largest medium and heavy bus manufacturer. Having just entered the passenger vehicles market segment in 1991, Tata Motors now ranks second in India’s passenger vehicle market. Tata has enjoyed the prestige of having developed Tata Ace, India’s first indigenous light commercial vehicle; Tata Safari, India’s first sports utility vehicle; Tata Indica, India’s first indigenously manufactured passenger car; and the Nano, the world’s least expensive car. A full timeline of Tata Motors Limited is supplied in Appendix A.
Current Situation Company Overview The Tata Motors group is a passenger and commercial vehicle manufacturer based in India. The motor group was established in 1945 as part of the larger Tata Group. They have long been known for their commercial vehicles and
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