Strategic Analysis of Tesco Plc

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MODULE CODE: BC43001S

MODULE TITLE: DYNAMICS OF STRATERGY

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1. Executive Summery 1

2.0 Organizational Overview 2

2.1 VMOST 3

3.0 Evaluation of the External Business Environment 5

3.1 PEST Analysis 5 3.2 Porter’s Five (5) Forces 6 3.3 Industry Life Cycle 7 3.4 Key Success Factors 8 3.5 Competitor Analysis 11 3.6 Degree of Turbulence 13 3.7 Opportunities & Threats 14

4.0 Evaluation of the Internal Business Environment 16

4.1 Resource Audit 16 4.2 Value chain Analysis 17 4.3 Mc Kinsey 7-S Model 21 4.4 GE Matrix 23 4.5 VRIO Framework 25 4.6 Core Competencies & Distinctive Capabilities 26 4.7 Critical Success Factors 27 4.8 Financial Analysis 28 4.9 Strengths & Weakness 30 4.10 EVR Congruence 31 4.12 Strategic Fit 33

5.0 Strategic Direction 16

5.1 Strategic Direction 16

5.2 Strategic Option 16

5.3 Strategic choice 16

5.4 Suitability 16

5.5 Feasibility. 16

5.6 Acceptability 16

5.7 Rejected Options. 16

5.8 Strategy objectives 16

6.0 Implementation

6.1 Implementation plan 16

6.2 Resource Allocation and budgeting

7.0 Conclusion

List of Figures

Figure 1: PEST 6

Figure 2: Porters Five Forces 8

Figure 3: Industry Life Cycle 11

Figure 4: Competitor Positioning 14

Figure 5: Degree Of Turbulence 15

Figure 6: Value Chain 19

Figure 7: Mc Kinsey 7-S 22

Figure 8: GE Matrix 26

Figure 9: EVR Congruence 35

Figure 10: Porter’s Generic Strategies 37

Figure 11: Ansoff Matrix 37

Figure 12: Basic implementation process 37

List of Tables

Table 1: VMOST 4-5

Table 2: PEST Analysis 7

Table 3: Porter’s Five forces of Competition 9-10

Table 4: Ohmea 3C’s 12

Table 5: Competitor Analysis 13

Table 6: Resource Audit 16-17

Table 7: Value Chain 19-21

Table 8: Mc Kinsey’s 7S Framework 22-24

Table 9: GE Matrix Analysis 26

Table 10: VRIO

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