Strategic Analysis Report
Strategic Analysis Report
Nav-Star Consultants
Prepared for: Michael Lloyd (Tutor) Authors: Stephen Hill (7136196) Rohan Dwyer (6825079) Natalie Fraser (8382719) Vivian Ng (7660162) Due: 25/05/2012 Word Count: 2385 Tutorial: Thursday 1800-1900
Qantas Head Office 203 Coward Street Mascot NSW 2020 Ph: (02) 9691 3636 Fax: (02) 8222 4700
MGB309: Strategic Management
Semester 1, 2012
Contents
1 2 3 Preface ............................................................................................................................................. 2 Executive Summary .......................................................................................................................... 3 Two Potential Strategies .................................................................................................................. 4 3.1 Global Strategy ....................................................................................................................................... 4 Integration Strategy ..................................................................................................................... 4-5 Global Standardisation Strategy ..................................................................................................... 5
3.1.1 3.1.2 3.2
Functional Strategy ............................................................................................................................. 5-6 HR Strategy...................................................................................................................................... 6 Operational Strategy .................................................................................................................... 6-8
3.2.1 3.2.2 4 5
Comparison and Evaluation .......................................................................................................... 8-9 Recommendations
Nav-Star Consultants
Prepared for: Michael Lloyd (Tutor) Authors: Stephen Hill (7136196) Rohan Dwyer (6825079) Natalie Fraser (8382719) Vivian Ng (7660162) Due: 25/05/2012 Word Count: 2385 Tutorial: Thursday 1800-1900
Qantas Head Office 203 Coward Street Mascot NSW 2020 Ph: (02) 9691 3636 Fax: (02) 8222 4700
MGB309: Strategic Management
Semester 1, 2012
Contents
1 2 3 Preface ............................................................................................................................................. 2 Executive Summary .......................................................................................................................... 3 Two Potential Strategies .................................................................................................................. 4 3.1 Global Strategy ....................................................................................................................................... 4 Integration Strategy ..................................................................................................................... 4-5 Global Standardisation Strategy ..................................................................................................... 5
3.1.1 3.1.2 3.2
Functional Strategy ............................................................................................................................. 5-6 HR Strategy...................................................................................................................................... 6 Operational Strategy .................................................................................................................... 6-8
3.2.1 3.2.2 4 5
Comparison and Evaluation .......................................................................................................... 8-9 Recommendations