Preview

Strategic Assignment

Satisfactory Essays
Open Document
Open Document
5147 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Strategic Assignment
ARGOS | STRTEGIC PLANNING AND IMPLEMENTATION AND STRATEGIC MARKETING MANAGEMENT | Assignment |

KEHUL KAVAIYA
7/22/2010
|

Edexcel Level 7
BTEC Postgraduate Advanced Diploma Management Studies

ASSESSMENT ACTIVITY:
UNIT No: 04 & 17

UNIT NAME: Strategic Planning and Implementation & Strategic Marketing Management

By: KEHULKUMAR NAROTTAMDAS KAVAIYA
Student ID: STUD-7266

Company: Argos Limited

Type | Public | Industry | Retailer | Founded | 1973 | Head Office | Milton Keynes, England, UK | Key People | Oliver Stocken (Chairman) | Type of Product | Consumer Goods | Owner | Home Retail Group Plc. | Web site | www.argos.co.uk | Revenue | £4.3bn (2009) |

Index

* Task 1
(a)
* INTRODUCTION
Argos is one of the largest general merchandise non-food retail chains, with yearly revenue of over £4.3bn (2009) and biggest catalogue chains in Europe and third in the world. Argos has more than 730 stores across the UK and Republic of Ireland. Argos sells general goods and home products via 730 stores, online and over the telephone. Customer can select superior range through 18000 great value products from the Argos.
About Argos
Richard Tompkins was launched the company in 1973 as a Green Shield Stamps in the U K. The Green Shield Stamps catalogue shops rebranded as Argos starting in July 1973.The first 17 stores started straightway on July 21, 1973. “Customer could buy products from Green Shield Stamps with cash rather than savings stamps” Argos came up with this idea. Argos established with bringing £1million and 1000 staff member in running a week of November, 1973. Argos was launched first catalogue with 4700 products across 250 pages. BAT Industries bought Argos worth £32 million in 1979. In June 1980 the company started 1st Elizabeth Duke jewellery boutique in Bristol and company was Britain’s 4th largest jewellery retailer in 1981. The company was listed in the stoke exchange with 203.3p opening


Bibliography: Book 1. ANDY MOTTERSHEAD, ALEX GRANT, and JUDITH KELT (2009) OCR Business studies for a2 2009. UK: Hodder Education. WWW 2. ARGOS (01/04/2005) Student Pack [WWW] Argos Limited. Available from: http://www.argos.co.uk/wcsstore/argos/en_US/images/StudentPack.pdf 3. ARGOS (n.d.) Graduate careers [WWW] Argos Careers. Available from: https://secure.argoscareers.com/r2/graduate/index.html 4. CATALOGUE DEALS (n.d.) Argos brief History [WWW] Catalogue Deals. Available from: http://www.catalogue-deals.co.uk/argos.aspx [Accessed 16/07/2010] 5. HOME RETAIL GROUP FINANCIAL DEPARTMENT (01/04/2009) Annual report 2009 [WWW] Home Retail Group. Available from: http://www.homeretailgroup.com/ar/2009/_downloads/HRG_Annual_Report_2009.pdf 6. THE TIMES 100 (n.d.) Marketing Mix of Argos [WWW] Thetimes100. Available from: http://www.thetimes100.co.uk/downloads/argos/argos_9_full.pdf 7. THE TIMES 100 (n.d.) Argos mission statement [WWW] Thetimes100. Available from: http://www.thetimes100.co.uk/downloads/argos/argos_10_2.doc
Continue Reading
View Writing Issues

You May Also Find These Documents Helpful

  • Powerful Essays

    Unit 29 D1

    • 1525 Words
    • 6 Pages

    Unit 29 D1

    3. Clothing - ASDA George clothing business is one of the largest clothing retailers in the UK by volume this area is ASDAs own brand the George supply chain - the companies that manufacture garments on ASDA’s behalf - stretches across 19 countries, using around 600 primary, product making factories, with two thirds of our production coming from China, Bangladesh, Sri Lanka, Turkey and India.…

    • 1525 Words
    • 6 Pages
    Powerful Essays
    Read More
  • Better Essays

    Hsc Task 2 Harvey Norman
    • 1091 Words
    • 5 Pages

    Hsc Task 2 Harvey Norman

    Small Appliances, Furniture, Bedding & Manchester, Home Improvements, Lighting and Carpet & Flooring. As a franchisor Harvey Norman grants franchisers to independent business operators, there are many stores in Australia, New Zealand, Slovenia, Ireland, Singapore and Malaysia. Harvey Norman is Australia’s is leading the retail chain. The Harvey Norman success started as a independent electrical appliance store that was opened by the company chairmen Gerry Harvey with the retailer Ian Norman at a site…

    • 1091 Words
    • 5 Pages
    Better Essays
    Read More
  • Better Essays

    Argos
    • 1176 Words
    • 5 Pages

    Argos

    The reason why Richard Tompkins set up the Argos is a new conception that people could purchase items from catalogue. At the begining of set up, Argos recruited 100 persons to work together and made 1 million pounds profit(Argos website,2010). Six years later, Argos was gained by BAT industries for more than 30 million pounds and then it was de-merged from parent company BAT industries in 1980(Argos website,2010) and referring to the development of Argos, during the first seven years, it operated just as other general retailers. Until the 1980, Argos set up its first own band Elizabeth Duke jewellery counter(Argos website,2010). Meanwhile Argos achieved the opening share price of 203.5 pounds when it started to be listed on the London Stock Exchange in 1990(Argos website,2010). At the end of the 1990s, the number of chain stores in UK was 457 and turnover was 2 billion pounds(Argos…

    • 1176 Words
    • 5 Pages
    Better Essays
    Read More
  • Powerful Essays

    Strategic Operations
    • 1458 Words
    • 6 Pages

    Strategic Operations

    THE GOAL OF THIS COURSE is to understand how strategic operations decisions impact the performance of the firm. The key will be to understand the link between the operating system configurations, the customer experience, and the financial performance of the firm. We will approach operations strategy by taking a holistic view that incorporates competitive strategy, financial evaluation, and the customer experience. Operations strategy is a plan for developing assets and configuring processes such that the resulting competencies maximize value for stakeholders. We focus on decisions and challenges that many firms face: assessing the attractiveness of a firm’s operating system from an investor/external perspective and a management/internal perspective. Then we study building competencies in-­‐‑house…

    • 1458 Words
    • 6 Pages
    Powerful Essays
    Read More
  • Good Essays

    B120 Tma 1
    • 960 Words
    • 4 Pages

    B120 Tma 1

    Bibliography: Preston, D., 2006. Book 1 An Introduction to Business Studies. In: s.l.:The Open University, p. 25.(…

    • 960 Words
    • 4 Pages
    Good Essays
    Read More
  • Satisfactory Essays

    Strategic Managment Assignment
    • 459 Words
    • 2 Pages

    Strategic Managment Assignment

    Answer: looking at the current scenario, incentive program is very appropriate. This is because, it help the employer to identify the various factors like motivation, skills, recognition, etc. for an employee. Incentive program can also be used to counter failure in the organizations i.e. failure in meeting targets, poor behavior, or performance…

    • 459 Words
    • 2 Pages
    Satisfactory Essays
    Read More
  • Satisfactory Essays

    Morrisons Swot
    • 511 Words
    • 3 Pages

    Morrisons Swot

    .The big four retailers- source Date and Author unknown, list of supermarket chains in the United Kingdom [on-line] available from http://en.wikipedia.org/wiki/List_of_supermarket_chains_in_the_United_Kingdom…

    • 511 Words
    • 3 Pages
    Satisfactory Essays
    Read More
  • Best Essays

    Outline Who Are the Winners and Losers in a Consumer Society.
    • 2410 Words
    • 10 Pages

    Outline Who Are the Winners and Losers in a Consumer Society.

    Large Chain Stores – Chapter 2, strand 3 page 73 – ‘’Tesco operates over 3700 stores in 13 countries – of which just over 2000 are in the UK. ASDA part of the US Wal-Mart chain operates over 6000 stores in 16 countries - of which 300 ASDA stores are in the UK. Sainsbury’s operates over 800 stores in the UK and Morrisons who acquired Safeway in 2004 to gain market share in the south of England operates over 800 stores in the UK.’’ –…

    • 2410 Words
    • 10 Pages
    Best Essays
    Read More
  • Best Essays

    Argos Home Delivery Service
    • 2935 Words
    • 12 Pages

    Argos Home Delivery Service

    Argos is a well-known retailer in UK. There are about 20,000 products for customers to choose that including garden, furniture, sports, jewellery, toys, leisure equipment and so on. (Argos company, 2010).…

    • 2935 Words
    • 12 Pages
    Best Essays
    Read More
  • Good Essays

    Argos Identifying Customers and Meeting Their Needs
    • 578 Words
    • 3 Pages

    Argos Identifying Customers and Meeting Their Needs

    Argos mission clearly states that it provides best value for money and most convenient shopping experience.…

    • 578 Words
    • 3 Pages
    Good Essays
    Read More
  • Powerful Essays

    Argos Competitive Strategy
    • 3155 Words
    • 13 Pages

    Argos Competitive Strategy

    Founded in 1973 by Richard Thomkins, Argos is the largest general-goods retailer in the United Kingdom and Ireland with over 751 stores (1). It was then acquired by GUS plc in 1998 and subsequently became part of Home Retail Group, which was demerged from its parent company, GUS plc, with effect from 10 October 2006 (2).…

    • 3155 Words
    • 13 Pages
    Powerful Essays
    Read More
  • Better Essays

    Cigarette Tax
    • 2230 Words
    • 9 Pages

    Cigarette Tax

    Faculty of Business (2010), Guide to Writing Assignments (3rd ed.), Faculty of Business, University of Technology, Sydney…

    • 2230 Words
    • 9 Pages
    Better Essays
    Read More
  • Powerful Essays

    btec level 3 business
    • 928 Words
    • 4 Pages

    btec level 3 business

    All organisations have different types of businesses such as if it’s local, national or global or if it is primary or tertiary etc.…

    • 928 Words
    • 4 Pages
    Powerful Essays
    Read More
  • Good Essays

    Holly Fashion
    • 2692 Words
    • 11 Pages

    Holly Fashion

    retailers H F d eals w ith h ave e ncountered f inancial p loblems a nd h ave s tlung…

    • 2692 Words
    • 11 Pages
    Good Essays
    Read More
  • Powerful Essays

    Strategic Choice
    • 1120 Words
    • 5 Pages

    Strategic Choice

    Some would say that from the front an organization needs a value discipline; the issue is which one fits the organization. In order to for US Airways to outdistance the company from its competitors the company must select one value discipline, best product, best price, or best service. The problem at hand is the US Airways wants to bounce between all three in order to satisfy the customer. Doing this bouncing around is hindering US Airways from providing a clear path between them and other airlines like Delta.…

    • 1120 Words
    • 5 Pages
    Powerful Essays
    Read More

Related Topics