Strategic analysis - Omantel
Exective summary
Omantel is the leader telecommunication company in the Sultanate of Oman, it provides integrated communication solutions through a variety of services using the latest communications technology across its network which covers all regions and parts of the country. It 's philosophy in dealing with its customers is that it always listen to them to know and identify their opinions and ideas, it seeks full transparency to meet its promises by achieving customers aspirations and needs.
This report includes a detailed analysis of operational performance and other Omantel 's important activities that took place in the year 2011 beside some information about the strong competition in the telecommunications sector 's environment, which affects Omantel competitiveness position. Using different analytical tools the report demonstrates the micro environment and the macro environment in order to determine the opportunities available to the company, the challenges it faces and the possible future risks. Finally, after evaluating all possible options that can be implemented for the company to maintain its competitive position, the authors recommend the best strategic option for the company to apply it in the coming period to promote its position and market share in the market.
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