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Strategic Audit of Staples

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Strategic Audit of Staples
Strategic Audit
Staples, Inc.

Hudson Chodos
Andrew Nelson
David Pearson

Management 3800: Public Policy
Professor Bowen
11/3/11

I. Current Situation

Looking at Staples current performance in the past year, we will look at three things: return on investments, market share, and profitability. * Return on Investments: 9.95% * Market Share: 90% of market cap when comparing Staples, Office Depot (5.72%), Office Max (3.89%) * Profitability - $24.5 Billion in sales; $6.7 Billion in Gross Profit

Mission Staples, Inc. is the world’s leading office supplies company. The firm is committed to making it easy for customers to buy a wide range of office products and services. “[Staples’] mission is to bring easy to offices worldwide.”
Objectives
Staples’ objectives stem from their formula of success. Their formula focuses on taking care of customers, striving for consistent execution, and investing wisely to drive long-term growth. At Staples, doing what is right is just as important as performing well. The formula for success comes from a strong foundation of ethics and corporate governance and is not just an idea but is actually demonstrated on a daily basis. Thus, a strong sense of trust is built from customers all the way to investors and stakeholders. Holding all employees accountable allows standards of honesty, fairness, and integrity to be set at a high standard; but most of all, Staples hold ethics above all else.
Strategies
Due to the large size of Staples, Inc., there are different strategies for different sectors. In Staple’s contract business sector, focus is on targeting the mid-size businesses and organizations that employ 20-500 office workers. Staples targets small business organizations with 20 office workers to purchase products from the catalog and on-line customers. The retail store sector targets small businesses, home offices, and individual consumers. A key factor in Staples’ success is the ability to

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