Strategic Audit of Vodafone
TERM PAPER OF STRATEGIC MANAGEMENT STRATEGIC AUDIT VODAFONE
SUBMITTED TO:Mr. Amit Kumar Lal
SUBMITTED BY:ARUN KUMAR GULERIA
Section T1801 Roll No. RT1801A02 Program Code: 194 Reg. No. 10807166
LOVELY PROFESSIONAL UNIVERSITY LOVELY INSTITUTE OF MANAGEMENT (LIM)
1 © ARUN GULERIA | arun_guleria@ymail.com
ACKNOWLEDGEMENT
In order to make my project I acknowledge a special thanks to all those people without whose supports it would not be possible for me to complete for me to complete my report.
First of all I really thankful to Lovely Professional University and I express my sincere thanks to my project guide Mr. Amit Kumar Lal who had guide to me throughout my project.
Also I would like to express my inner feeling for all the people for co-operating and helping me throughout the project.
Last but not the least I am thankful to my parents and friends who have provided me with their constant support throughout this project.
Arun Guleria
2 © ARUN GULERIA | arun_guleria@ymail.com
INDEX
S.No.
1. 2. 3. 4. 5. 6. 7. 8. 9.
Particular
Executive Summary Industry Profile Mission & Vision Board Of Directors Organisation Structure Organization Analysis Industry Environment Competitor Analysis Environment Analysis
Internal Environment External Environment
Page No.
4 5 8 8 9 10 14 17 19
19 21
10. 11. 12. 13. 14.
SWOT Analysis Financial Analysis Products & Services Offered By Vodafone Acquisitions By Vodafone Articles / News Of Vodafone
India’s GSM Subscriber Base Scales Case Against Vodafone Vodafone Unveils New Internet Service 16.7 Pc Increase In Operating Profit Vodafone Rings In Eco-Friendly Mobile Base Station Vodafone Rings 100 MN Subscribers In India
22 23 24 32 28
28 28 29 29 30 30
15.
Strategic Alternatives
Corporate Strategic Alternatives Business Strategic Alternatives Functional Strategic Alternatives
32
32 32 33
16. 17. 18.
Recommended Strategy Conclusion Bibliography
33 34
SUBMITTED TO:Mr. Amit Kumar Lal
SUBMITTED BY:ARUN KUMAR GULERIA
Section T1801 Roll No. RT1801A02 Program Code: 194 Reg. No. 10807166
LOVELY PROFESSIONAL UNIVERSITY LOVELY INSTITUTE OF MANAGEMENT (LIM)
1 © ARUN GULERIA | arun_guleria@ymail.com
ACKNOWLEDGEMENT
In order to make my project I acknowledge a special thanks to all those people without whose supports it would not be possible for me to complete for me to complete my report.
First of all I really thankful to Lovely Professional University and I express my sincere thanks to my project guide Mr. Amit Kumar Lal who had guide to me throughout my project.
Also I would like to express my inner feeling for all the people for co-operating and helping me throughout the project.
Last but not the least I am thankful to my parents and friends who have provided me with their constant support throughout this project.
Arun Guleria
2 © ARUN GULERIA | arun_guleria@ymail.com
INDEX
S.No.
1. 2. 3. 4. 5. 6. 7. 8. 9.
Particular
Executive Summary Industry Profile Mission & Vision Board Of Directors Organisation Structure Organization Analysis Industry Environment Competitor Analysis Environment Analysis
Internal Environment External Environment
Page No.
4 5 8 8 9 10 14 17 19
19 21
10. 11. 12. 13. 14.
SWOT Analysis Financial Analysis Products & Services Offered By Vodafone Acquisitions By Vodafone Articles / News Of Vodafone
India’s GSM Subscriber Base Scales Case Against Vodafone Vodafone Unveils New Internet Service 16.7 Pc Increase In Operating Profit Vodafone Rings In Eco-Friendly Mobile Base Station Vodafone Rings 100 MN Subscribers In India
22 23 24 32 28
28 28 29 29 30 30
15.
Strategic Alternatives
Corporate Strategic Alternatives Business Strategic Alternatives Functional Strategic Alternatives
32
32 32 33
16. 17. 18.
Recommended Strategy Conclusion Bibliography
33 34
Bibliography: Vodafone’s original logo used until the introduction of the speech mark logo in 1998. 10 © ARUN GULERIA | arun_guleria@ymail.com Growth of Hutchison Essar (1992-2005) 2010: Vodafone emerged as the most admired marketer in India. 2010: Vodafone crossed 100 million subscribers in India.