Strategic Audit Report Apple Inc

[STRATEGIC AUDIT REPORT OF APPLE INC] 1

APPLE INCORPORATED

A STRATEGIC AUDIT REPORT ON APPLE INCORPORATED August 2010

Copyright © 2010 Sheikh Adnan

All Rights Reserved

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[STRATEGIC AUDIT REPORT OF APPLE INC]

Submitted To

University Of Wales, Lampeter
As a partial requirement for the degree of MBA Strategic Management MBA Core Module: MBA3710-L

Submitted by
Sheikh Adnan
Student Number: 29002361

[e-mail]

Copyright © 2010 Sheikh Adnan

All Rights Reserved

[STRATEGIC AUDIT REPORT OF APPLE INC] 3

Contents
Title Part 1 Overview 1.1 Executive Summery 1.2 Introduction 1.3 Strategic Concerns and Likely challenges 1.4 Internal Factor 8 7 5 6 5

Part 2 Strategic analysis 2.1 Competitive landscape and Strategic groups Recommendation 2.2 The vrio assessment 2.3 Industry forces and Attractiveness 13 Recommendation 2.4 Apple 's value chain Analysis Recommendation 2.5 Strategies to reduce Competitions 19 18 16 15 11 12 9

Part 3 3.1 conclusions 3.2 appendices 3.3 bibliographies 20 21 23

Copyright © 2010 Sheikh Adnan

All Rights Reserved

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[STRATEGIC AUDIT REPORT OF APPLE INC]

Contents
Figure: 1.1 Apple Computers ' Financial results Figure: 2.1 Figure: 3.1 Strategic Group Analyses 7

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Core competencies & Distinctive competencies Strategic Group Maps 10-11

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Figure: 4.1

Table: 1.1

Evaluations of the Organization 's Internal Capabilities

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Figure: 5.1 Global markets Share (%) PC Table: 2.1 U.S smart phones Subscribers (%)

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Figure: 6.1 Energy Use Comparison Chart

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Figure: 7.1 Correlation of Apple store Expansion & Mac market share. Figure: 8.1 Non- Price Competitive Strategies

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Copyright © 2010 Sheikh Adnan

All Rights Reserved

[STRATEGIC AUDIT REPORT OF APPLE INC] 5

TITLE: A Strategic Audit Report on Apple Inc., Which Assessed The Organizations Operational and Industry Environment and Their Competitive Position Within It.

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