strategic change management

School of Business and Law
Assignment
On
Strategic Decision

Name
ID
Semester
Group
Module
Lecturer
Due Date

Md. Kamal Hossain
B0687MHMH0411
MBA2
International Business (B)
Strategic Management
Mervin Sookun
22nd February 2012

WORD LIMIT: APPROXIMATELY 4000

Table of content:

Page Number

1.0.

Introduction…………………………………………………………………………………………………………….4
1.01. Why strategic management?............................................................................4
1.02. What is strategic management?.......................................................................4

2.0.

Company audit………………………………………………………………………………………………………..5
2.01. Michael Porter’s approach to industry analysis …………………………………………..5
2.02. Strategic positioning…………………………………………………………………………………….6
2.02.01. Positioning process………………………………………………………………………….6
2.03.

Strategic planning……………………………………………………………………………………..…6

2.04. The SWOT analysis………………………………………………………………………………………..8
2.05. The PESTLE analysis……………………………………………………………………………………...8

3.0.

Literature review…………………………………………………………………………………………………….9
3.01. Characteristics of strategic decisions……………………………………………………………..9
3.02. School of strategy…………………………………………………………………………………………..10
3.02.01. Three schools in prescriptive………………………………………………………….10
3.02.02. Seven schools in descriptive…………………………………………………………..11

4.0.

Critical analysis…………………………………………………………………………………………………….….12
4.01. Mintzberg strategic decision-making process…………………………………………………12
4.01.01 Mintzberg Seven path configurations using the general strategic decision-making model……………………………………………………………………………….13
4.02. The classic decision making process……………………………………………………………...13
4.03. Pricing strategy and approaches…………………………………………………………………….13
4.04. Modes of foreign market entry………………………………………………………………………14
4.04. Benefits of social networking in web base business market……………………………15
4.05.

References: Learning, Londra, 2001, p. 325 2 Edition, Pearson Education International, 2003, p.22-26 3 and Cases, Tenth Edition, Pearson Education, Prentice Hall, New Jersey, 2006 4 Homewood, Illinois, 1980 5 7. Butler, R.J., Astley, W.G, Hickson, D.J., Mallory, G., & Wilson, D.C. (1979). Strategic decision-making: concepts of content and process 8. Miller, S.J., Hickson, D.J., & Wilson, D.C. (1996). Decision making in organizations. In S.R 9. Mintzberg, H., Raisinghani, D., & Theoret, A. (1976). The structure of “unstructured” decision processes