strategic choices for Ryanair
Individual report (20%): What are the strategic choices for Ryanair?
a) The choice of business positioning relative to competitors.
b) The choice of strategic directions to pursue.
c) Evaluate the reactions of key stakeholders regarding the strategy of Ryanair bid for Aer Lingus.
-The business report should be précised.
- Length is 2,000 words (1,800 to 2,200) plus 10% deviation. Too brief or too long will be penalized. You need to indicate the words count at the front page of your report.
- Use tables & diagrams should be placed very close to what you prefer.
- Appendixes are used to show the details of analysis.
Presentation of analysis with the use of appropriate tools (10%)
A report format is encouraged: Introduction, strategic capability, objectives, strategies and strategy evaluation.
Marks break down: 4 marks for reference, 3 marks for English and 3 marks for appendixes.
The choice of business position (30%)
The uses of generic competitive strategies & strategic clock.
The choice of strategic directions to pursue (25%)
The use of Ansoff’s
The evaluation of key stakeholders’ reaction (25%)
Identifying the key players
The reactions of key players
Others (10%)
The content flow 3 marks, report format 2 marks and extra works 5 marks (extra analytical frameworks, additional analysis or new insights).
No words count will deduct 2 marks.
Too long or too short will deduct 3 marks.
BAMG3108 Corporate Strategy
Assessment Title: The strategic choices of Ryanair
CRITERION
A
B
C
D
FAIL
Presentation of your report
All materials/sources are properly referenced and excellent use of appendixes. Grammar and spelling accurate.
Majority materials/sources are properly referenced and good use of appendixes. Grammar and spelling accurate.
Majority materials/sources are properly referenced and sound use of appendixes. Grammar and spelling mainly accurate.
Reference needs attention and limited use of appendixes. Grammar and/or spelling
a) The choice of business positioning relative to competitors.
b) The choice of strategic directions to pursue.
c) Evaluate the reactions of key stakeholders regarding the strategy of Ryanair bid for Aer Lingus.
-The business report should be précised.
- Length is 2,000 words (1,800 to 2,200) plus 10% deviation. Too brief or too long will be penalized. You need to indicate the words count at the front page of your report.
- Use tables & diagrams should be placed very close to what you prefer.
- Appendixes are used to show the details of analysis.
Presentation of analysis with the use of appropriate tools (10%)
A report format is encouraged: Introduction, strategic capability, objectives, strategies and strategy evaluation.
Marks break down: 4 marks for reference, 3 marks for English and 3 marks for appendixes.
The choice of business position (30%)
The uses of generic competitive strategies & strategic clock.
The choice of strategic directions to pursue (25%)
The use of Ansoff’s
The evaluation of key stakeholders’ reaction (25%)
Identifying the key players
The reactions of key players
Others (10%)
The content flow 3 marks, report format 2 marks and extra works 5 marks (extra analytical frameworks, additional analysis or new insights).
No words count will deduct 2 marks.
Too long or too short will deduct 3 marks.
BAMG3108 Corporate Strategy
Assessment Title: The strategic choices of Ryanair
CRITERION
A
B
C
D
FAIL
Presentation of your report
All materials/sources are properly referenced and excellent use of appendixes. Grammar and spelling accurate.
Majority materials/sources are properly referenced and good use of appendixes. Grammar and spelling accurate.
Majority materials/sources are properly referenced and sound use of appendixes. Grammar and spelling mainly accurate.
Reference needs attention and limited use of appendixes. Grammar and/or spelling