Executive Summary ……………………………………………………………………………... 2
Square Enix Background ……………………………………………………………………….. 3
Malaysia Host Environment …………………………………………………………………….. 3
Cultural Dimensions ……………………………………………………………………………... 4
Regulation ………………………………………………………………………………………… 6
Recruitment Plan ………………………………………………………………………………… 6
Performance Management Plan ……………………………………………………………….. 8
Benefits and Compensation Plan ……………………………………………………………… 8
Training and Development Plan ……………………………………………………………….. 9
Equal Opportunity and Diversity ……………………………………………………………… 11
Corporate Social Responsibility ……………………………………………………………….. 11
Conclusion and Recommendation …………………………………………………………….. 13
Appendix ………………………………………………………………………………………….. 14
References ……………………………………………………………………………………….. 21
Executive Summary
This proposal aims to expand Square Enix’s content production line including design and development by creating a subsidiary in Malaysia. This allows the multinational corporation to take advantage of the Malaysia government incentives, creative and young talents including infrastructure through the Malaysia’s Multimedia Super Corridor (MSC) status.
Square Enix is a Japanese video game developer and publisher which produce popular game series such as Final Fantasy, Kingdom Hearts and Dragon Quest mainly for Playstation and Xbox 360 gaming consoles. The company consists of more than 3000 employees worldwide having expansions across Asia, Europe and North America.
The competitive advantage and strategic direction of Square Enix is described through the overview of the gaming industry including the declining economy outlook of Japan. The Malaysia host environment is briefly outlined including the strong labour market growth giving Square Enix a good reason for expansion. Further human resource factors are taken into considerations including national and organizational culture and regulations in Malaysia. A strategic international human resource
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