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Strategic Human Resource Management on the Example of Tgi Friday’s Restaurants Chain

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Strategic Human Resource Management on the Example of Tgi Friday’s Restaurants Chain
Strategic Human Resource Management on the Example of TGI Friday’s Restaurants Chain

Name: Kateryna Tyshchenko Class: BA Autumn 2011 Module Code: 6SZ012 Lecturer: Jaco von Wielligh Word Count: 3954 Due Date: 04.11.2011

Abstract
The aim of this research is to investigate on the practices implemented by strategic human resources management (SHRM) in hospitality industry. The importance of practices and examples of benefits gained from the implementation are described. The evaluation of the external and internal environments by means of SWOT analysis and Porter’s five forces is presented on the example of the award-winning restaurant chain, namely TGI Friday’s. Basing on the results of the analysis, the challenges and recommendations were identified. Additionally, research covered the general definition of SHRM and its practices as well as giving the examples from chosen company. The resources used in order to conduct the research include relevant literature and official and reliable online sources, namely the official TGI Friday’s, Carlson Restaurants Worldwide and Rosinter web-sites.

Table of Contents
1. Introduction 2. Aim and objectives 2.1. Aim 2.2. Objectives 3. Methodology 4. Analysis 4.1. The TGI Friday’s Brand 4.2. SWOT Analysis 4.2.1. Strengths 4.2.2. Weaknesses 4.2.3. Opportunities 4.2.4. Threats 4.3. Porter’s Five Forces 4.3.1. Threats of New Entry 4.3.2. Buyer Power 4.3.3. Supplier Power 4.3.4. Threat of Substitutions 4.3.5. Competitive Rivalry 5. Impacts of Human Resource Management 6. Strategic Human Resource Management 6.1. Recruitment and Selection 6.2. Training 6.3. Rewards 7. Challenges and Recommendations 8. Conclusion 9. References 4 4 4 5 5 5 5 6 7 7 7 8 9 9 9 10 10 10 11 12 12 13 13 14 15 16

1. Introduction
Hospitality and tourism industries are in the list of the biggest employers nowadays. According to World Travel and Tourism Council (WTTC) estimated the number of 8.7 % of jobs worldwide is in travel and tourism related fields


References: Altarawneh, I.I. & Aldehayyat, J.S.. (2011) Strategic Human Resources Management (SHRM) in Jordanian Hotels. International Journal of Business and Management. 6 (10). Armstrong, M. (2011) Armstrong 's Handbook of Strategic Human Resource Management. 5th ed. London: Kogan Page Limited. Belout, A. & Gauvreau, C. (2004) Factors influencing project success: the impact of human resource management. International Journal of Project Management. 22 (11). Blyton, P. & Turnbull, P.J. (1992) Reassessing human resource management. London: Sage Publications, Ltd. Bratton, J. & Gold, J. (2001) Human resource management: theory and practice. 2nd ed. Hampshire: Macmillan Press, Ltd. Carlson - The world 's leading travel and hospitality company. (2011) Carlson - Careers. Available: http://www.carlson.com/jobs/index.do. [Last accessed 2nd Nov 2011]. Ciulu, R. & Dragan, L.. (2010) Hospitality Industry Competition in Terms of Attracting and Retaining Valuable HR in Eastern Europe - The Case of Romania. Journal of Tourism. 11 (1). Dibb, S. & Simkin, L. (2001) The marketing casebook: cases and concepts. 2nd ed. Cornwall: Thomson Learning. Beardwell, I., Holden, L. & Claydon, T. (2004) Human Resource Management A Contemporary Approach. 4th ed. Essex: Pearson Education Limited. Brockbank, W. (1999) If HR were really strategically proactive: Present and future directions in HR’s contribution to competitive advantage. Human Resource Management, 38(1). Bohlander, G. & Snell, S. (2010) Managing Human Resources. 15th ed. Mason: South-Western Cengage Learning. Cook, S. (2011) Customer Care Excellence: How to Create an Effective Customer Focus. 4th ed. London: Kogan Page Limited. Dasgupta, D. (2011) Tourism Marketing. New Delhi: Dorling Kindersley. Dessler, G. (2011) Human Resource Management. 12th ed. New Jersey: Pearson Education Limited. 16 Fletcher, S. (1997) Competence & organizational change: a handbook. London: Kogan Page Limited. Goldsmith, A.L. (2002) Human resource management for hospitality services. London: Thomson Learning. Harris, C. M. (2002) Hyperinnovation: multidimensional enterprise in the connected economy. New York: Palgrave Macmillan. Kearns, P. (2010) HR strategy: creating business strategy with human capital. 2nd ed. Oxford: Butterworth-Heinemann. Kotler, P., Keller, K., Brady, M., Goodman, M. & Hansen, T. (2009) Marketing management. Essex: Pearson Education Limited. Lashley, C. (2000) Empowerment through Involvement: a Case Study of TGI Fridays Restaurants. Personnel Review. 29 (6). Lynch, R. (2006) Corporate Strategy. 3rd ed. Essex: Pearson Education Limited. Nickson, D. (2007) Human resource management for the hospitality and tourism industries. Oxford: Butterworth-Heinemann . Millmore, M., Lewis, P., Saunders, M., Thornhill, A. & Morrow, T. (2007) Strategic human resource management: contemporary issues. London: Pearson Education Limited. McKinney, R.A. (2008) Analyzing the Attractiveness of an Industry. Strategic Management Consulting, 12(1). PR Newswire. (2011) T.G.I. Friday 's(R) Restaurants Invests in Its Own. Available: http://www.prnewswire.com/news-releases/tgi-fridaysr-restaurants-invests-in-its-own70788342.html. [Last accessed 1st Nov 2011]. Pringle, H. & Field, P. (2008) Brand immortality: how brands can live long and prosper. London: Kogan Page Limited. Raj, R. (2007) Corporate Planning and Strategic Human Resources Management. Mumbai: Nirali Prakashan. 17 Robertson, R. (2007) The Together Company: Rewarding What Matters Most to People and Organisations. Oxford: Cogent Publishing. Rosinter Restaurants. (2008) Press Release. Available: http://www.rosinter.com/upload/contents/423//RRH_Warsaw_Eng_Final.pdf. [Last accessed 1st Nov 2011]. Secord, H. (2003) Implementing best practices in human resources management. Toronto: CCH Canadian Limited. Sims, R.R. (2007) Human resource management: contemporary issues, challenges, and opportunities. Charlotte: Information Age Publishing, Inc. , Sommerville, K. L. (2007) Hospitality Employee Management And Supervision, concepts and practical applications. New Jersey. John Wiley & Sons. Storey, J. (2009) The Routledge companion to strategic human resource management. Oxon: Taylor & Francis Group. Tanke, M.L (2001) Human resources management for the hospitality industry. Delmar: Thomson Learning. T.G.I. Friday 's® Worldwide. (2011) Employment at T.G.I Friday 's. Available: http://www.tgifridays.com/employment/jobs.aspx. [Last accessed 1st Nov 2011]. Torrington, D., Hall, L. & Taylor, S. (2008) Human Resource Management. 7th ed. Essex: Pearson Education Limited. Williams, C. & Buswell, J. (2003) Service quality in leisure and tourism. Cambridge: CAB International. 18
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