Strategic Initiative Paper
Strategic Initiative Paper
Strategic Initiative Paper Customer Service for any business organization is the foundation on how profitable and successful the brand will be in the marketplace. Starbucks has made a critical mission to make customer service its top priority to ensure brand growth and sales of merchandise. “Today, Starbucks not only sells coffee or food, but also tea, coffee-related accessories and equipment in more than 37 different countries” (Lam, 2013). Starbucks must use a cautious approach toward creating an initiative in customer service that is cost-effective and provides sales of merchandise so that it can obtain its dominance in a global environment.
How the initiative affects financial planning? When implementing a new initiative a company has the burden of creating a financial budget that includes additional costs associated with the new initiative. Pleasing the customer is essential for a company to retain existing business as well as attracting new customers. Starbuck’s customer service initiative is aimed at pleasing customers as well as creating a unique experience that will enhance customer’s visits to the stores. Through the new initiative Starbuck’s plans to entice customers taste buds by:
* Reinventing how coffee is brewed in the stores with a new Clover in-store brewing system that will deliver the best cup of coffee available.
* The introduction of an advanced espresso system that produces a great shot of espresso.
* A customer rewards system that rewards card holders with exclusive benefits when making purchases.
* Introducing mystarbucksidea.com a new online community for customers to share suggestions and help shape the company’s future.
* Starbuck’s plans to extend their relationship with Conservation International to maintain their commitment to deliver the best coffee available and sustain their position on climate preservation and sourcing (Starbucks).
With the implementation of
Strategic Initiative Paper Customer Service for any business organization is the foundation on how profitable and successful the brand will be in the marketplace. Starbucks has made a critical mission to make customer service its top priority to ensure brand growth and sales of merchandise. “Today, Starbucks not only sells coffee or food, but also tea, coffee-related accessories and equipment in more than 37 different countries” (Lam, 2013). Starbucks must use a cautious approach toward creating an initiative in customer service that is cost-effective and provides sales of merchandise so that it can obtain its dominance in a global environment.
How the initiative affects financial planning? When implementing a new initiative a company has the burden of creating a financial budget that includes additional costs associated with the new initiative. Pleasing the customer is essential for a company to retain existing business as well as attracting new customers. Starbuck’s customer service initiative is aimed at pleasing customers as well as creating a unique experience that will enhance customer’s visits to the stores. Through the new initiative Starbuck’s plans to entice customers taste buds by:
* Reinventing how coffee is brewed in the stores with a new Clover in-store brewing system that will deliver the best cup of coffee available.
* The introduction of an advanced espresso system that produces a great shot of espresso.
* A customer rewards system that rewards card holders with exclusive benefits when making purchases.
* Introducing mystarbucksidea.com a new online community for customers to share suggestions and help shape the company’s future.
* Starbuck’s plans to extend their relationship with Conservation International to maintain their commitment to deliver the best coffee available and sustain their position on climate preservation and sourcing (Starbucks).
With the implementation of