Strategic Innovation
A Framework for Strategic Innovation
A Framework for
Strategic Innovation
Blending strategy and creative exploration to discover future business opportunities ______________________________ by Derrick Palmer & Soren Kaplan
Managing Principals, InnovationPoint LLC
© 2007 InnovationPoint
www.innovation-point.com
Page 1
A Framework for Strategic Innovation
Table of Contents
1.
1.1. 1.2.
THE ART AND DISCIPLINE OF STRATEGIC INNOVATION ............. 3
Traditional strategy versus Strategic Innovation ................................................................. 4 Serendipitous versus Strategic Innovation............................................................................ 4
2.
2.1.
THE SEVEN DIMENSIONS OF STRATEGIC INNOVATION............... 5
A Managed Innovation Process – Combining Non-Traditional and Traditional Approaches to Business Strategy ........................................................................................... 7 2.1.1. Divergent and Convergent thinking................................................................................... 7
2.2. Strategic Alignment – Building Support ............................................................................... 8 2.2.1. Internal Alignment............................................................................................................. 9 2.2.2. External Alignment............................................................................................................ 9 2.2.3. Participants in the Strategic Innovation process .............................................................. 10 2.3. Industry Foresight – Understanding Emerging Trends..................................................... 10 2.3.1. Looking beyond the obvious............................................................................................ 11 2.4. 2.5. 2.6. Consumer/Customer Insight – Understanding Articulated and Unarticulated Needs ... 12 Core
A Framework for
Strategic Innovation
Blending strategy and creative exploration to discover future business opportunities ______________________________ by Derrick Palmer & Soren Kaplan
Managing Principals, InnovationPoint LLC
© 2007 InnovationPoint
www.innovation-point.com
Page 1
A Framework for Strategic Innovation
Table of Contents
1.
1.1. 1.2.
THE ART AND DISCIPLINE OF STRATEGIC INNOVATION ............. 3
Traditional strategy versus Strategic Innovation ................................................................. 4 Serendipitous versus Strategic Innovation............................................................................ 4
2.
2.1.
THE SEVEN DIMENSIONS OF STRATEGIC INNOVATION............... 5
A Managed Innovation Process – Combining Non-Traditional and Traditional Approaches to Business Strategy ........................................................................................... 7 2.1.1. Divergent and Convergent thinking................................................................................... 7
2.2. Strategic Alignment – Building Support ............................................................................... 8 2.2.1. Internal Alignment............................................................................................................. 9 2.2.2. External Alignment............................................................................................................ 9 2.2.3. Participants in the Strategic Innovation process .............................................................. 10 2.3. Industry Foresight – Understanding Emerging Trends..................................................... 10 2.3.1. Looking beyond the obvious............................................................................................ 11 2.4. 2.5. 2.6. Consumer/Customer Insight – Understanding Articulated and Unarticulated Needs ... 12 Core