Strategic Issues
Strategic Issues
University of Phoenix Strategic Issues
In any comprehensive planning process, strategic questions must be addressed. This is the reason United Parcel Service (UPS) examined several companies that have faced similar issues as they have experienced. These companies are Siemens, United States Postal Service, Oracle, JCPenney and 3M. In addition, UPS will show how they will adopt each company’s strategy in dealing with strategic issues and how those companies handled the situation.
Siemens
Many companies are zeroing in more about the affects of ecological factors, such as air, water, and land. Many of the world’s largest corporations like UPS are realizing that business activities can no longer ignore environmental concerns. This shift in perspective has in turn led to businesses seeking out ways to achieve competitive advantage through managing the natural environment. This means that large, powerful organizations with access to vast financial and other resources have begun actively to pursue pollution prevention, waste stream reduction, resource conservation, energy efficiency and eco-friendly products (Walton & Galea, n.d.).
Siemens is one of the largest global manufactures and has made the environment a core part of their business strategy. Last year in November, Siemens rolled out a $145 million ad campaign called “Siemens Answers” to promote this new positioning, and recently they introduced several new TV spots that are part of the campaign (Maddox, 2008). Ogilvy New York and Ogilvy Frankfurt are the parties responsible for developing the eco-friendly campaigns for Siemens. The reasoning behind it was Siemens wanted to be perceived as a company that not only says they develop products that help the environment, but aligned it with their actions (Maddox, 2008).
Some of these efforts include a redesigned home page focusing on Siemens’ Green Mobility program for providing environmentally friendly transportation and logistics services and
University of Phoenix Strategic Issues
In any comprehensive planning process, strategic questions must be addressed. This is the reason United Parcel Service (UPS) examined several companies that have faced similar issues as they have experienced. These companies are Siemens, United States Postal Service, Oracle, JCPenney and 3M. In addition, UPS will show how they will adopt each company’s strategy in dealing with strategic issues and how those companies handled the situation.
Siemens
Many companies are zeroing in more about the affects of ecological factors, such as air, water, and land. Many of the world’s largest corporations like UPS are realizing that business activities can no longer ignore environmental concerns. This shift in perspective has in turn led to businesses seeking out ways to achieve competitive advantage through managing the natural environment. This means that large, powerful organizations with access to vast financial and other resources have begun actively to pursue pollution prevention, waste stream reduction, resource conservation, energy efficiency and eco-friendly products (Walton & Galea, n.d.).
Siemens is one of the largest global manufactures and has made the environment a core part of their business strategy. Last year in November, Siemens rolled out a $145 million ad campaign called “Siemens Answers” to promote this new positioning, and recently they introduced several new TV spots that are part of the campaign (Maddox, 2008). Ogilvy New York and Ogilvy Frankfurt are the parties responsible for developing the eco-friendly campaigns for Siemens. The reasoning behind it was Siemens wanted to be perceived as a company that not only says they develop products that help the environment, but aligned it with their actions (Maddox, 2008).
Some of these efforts include a redesigned home page focusing on Siemens’ Green Mobility program for providing environmentally friendly transportation and logistics services and
References: Goldwyn, S. (n.d). Change drivers. Never make forecasts, especially about the future. Retrieved on November 2, 2008, from, http://faculty.css.edu/dswenson/web/Chandriv.htm Kiernan, M.J. (n.d.). Business Quarterly, 00076996, Autumn96, Vol. 61, Issue 1. Get innovative or get dead. Retrieved on November 2, 2008, from, EBSCOhost Maddox, K. (2008). An inconvenient lack of metrics, 15302369, 4/7/2008, Vol. 93, Issue 5. Retrieved on November 1, 2008, from, EBSCOhost. Robinson, A. (2003). Competition within the United States parcel delivery market. Retrieved on November 2, 2008, from, http://www.postcom.org/public/articles/2003articles/parcel_competition.htm Seeing Alpha. (2008). FedEx and UPS: Stable but still struggling. Retrieved on November 2, 2008, from, http://seekingalpha.com/article/102568-fedex-and-ups-stable-but-still-struggling?source=bnet Songini, M.L. Oracle challenges Microsoft in low-end database market. Computerworld, 00104841, 2/9/2004, Vol. 38, Issue 6. Retrieved on November 2, 2008, from, EBSCOhost Tode, C. (2007). JCP.com is linchpin in JCPenney’s multichannel strategy. Retrieved on November 2, 2008, from, http://www.dmnews.com/JCPcom-is-linchpin-in-JCPenneys-multichannel-strategy/article/97991/ UPS. Retrieved on November 1, 2008, from http://www.ups.com Walton, S. & Galea, C. (n.d.). Some considerations for applying business sustainability practices to campus environment challenges. Retrieved on October 18, 2008 from, http://www.