Strategic Issues in the United Kingdom (UK) Brewing Industry
Case Study I
Strategic Issues in the United Kingdom (UK) Brewing Industry
Submitted by
Strategic Issues in the United Kingdom (UK) Brewing Industry
1- From the information collected on the brewing industry, suggest at least two possible research questions.
The first possible research question is:
What is the relationship between acquisitions and mergers among the companies in the United Kingdom (UK) brewing industry and the profit margins of the companies?
The second possible research question is:
What is the impact of the growth of popularity of dining out among the people on the capacity of the brewing industry in the UK? 2- What criteria would you use to assess whether or not these research questions form the basis of a good research topic?
A good research question should conform to certain criteria. I would use the following criteria to judge the quality of the research questions:
• The question should address an important problem to the researcher or the one asking for the research.
• The research question should add value to the topic.
• The question should be one that is possible to be researched cost effectively with reasonable resources.
• The question should not be too general or too specific, but limited to a topic. 3- Should there be a requirement for collecting at least some primary data?
Using primary data provides the researcher with the advantage of collecting the right information which is directly related to the objectives and purposes of the research. The researcher can collect the primary data using surveys, interviews, or observations. The answers to the surveys and the data gathered through observations are considered to be primary data. In the case of the brewing industry in the UK and the problems it is facing, it would be very important to collect primary data. Information collected from surveys targeting people should provide information on the dining out experience and its
Strategic Issues in the United Kingdom (UK) Brewing Industry
Submitted by
Strategic Issues in the United Kingdom (UK) Brewing Industry
1- From the information collected on the brewing industry, suggest at least two possible research questions.
The first possible research question is:
What is the relationship between acquisitions and mergers among the companies in the United Kingdom (UK) brewing industry and the profit margins of the companies?
The second possible research question is:
What is the impact of the growth of popularity of dining out among the people on the capacity of the brewing industry in the UK? 2- What criteria would you use to assess whether or not these research questions form the basis of a good research topic?
A good research question should conform to certain criteria. I would use the following criteria to judge the quality of the research questions:
• The question should address an important problem to the researcher or the one asking for the research.
• The research question should add value to the topic.
• The question should be one that is possible to be researched cost effectively with reasonable resources.
• The question should not be too general or too specific, but limited to a topic. 3- Should there be a requirement for collecting at least some primary data?
Using primary data provides the researcher with the advantage of collecting the right information which is directly related to the objectives and purposes of the research. The researcher can collect the primary data using surveys, interviews, or observations. The answers to the surveys and the data gathered through observations are considered to be primary data. In the case of the brewing industry in the UK and the problems it is facing, it would be very important to collect primary data. Information collected from surveys targeting people should provide information on the dining out experience and its
References: Leedy, P. D., & Ormrod, J. E. (2010). Practical research: Planning and design. 9th Ed. Upper Saddle River, NJ: Prentice-Hall .