Strategic Management
I. Adidas: SWOT Analysis
A. Strengths
* Distinguished Brand Name
Adidas AG has been in the market for more than 60 years and is still renowned as one of the world’s biggest sports clothing and accessories provider. It’s a company that is known to provide high quality products and makes sure that their customers are comfortable with what they wear. And now, Adidas AG has been very popular that everyone in the world knows the three stripes company.
* Customer Loyalty
As the years go by, the said company showed its customer their loyalty by providing them products that are suitable with their preferences and that ensures their satisfactions. With this, Adidas AG also gained positive remarks from their customers and until now, they are still being patronized.
* Partnership with Sporting Events
Being the sponsor for many sporting events like the FIFA, UEFA as well as the NBA, Adidas proved another edge with its competitors. This shows that this company is really trusted worldwide. In FIFA, Adidas even designed a ball for the 2010 World Cup which was held last 2010. In UEFA, Adidas became the partner for the event until 2016. They were contracted to provide balls, equipment, staff, officials and even referees for the said event. While in NBA, they will be the uniform providers until 2017.
* Adaptability to Change
You will see a venture seeking company in Adidas AG. As we saw in its timeline, Adidas AG is not afraid to adapt to certain changes in its company structure like acquisition and innovation. They are not afraid to step out of their comfort zones just to produce products that would keep up with the trend without sacrificing the ideals of their customers as well as the community.
* Subsidiaries
Adidas AG comprised of TaylorMade as well as Reebok and these subsidiary companies are also very renowned worldwide like Adidas AG. They also provide the consumers with satisfactory products and are able to compete with
A. Strengths
* Distinguished Brand Name
Adidas AG has been in the market for more than 60 years and is still renowned as one of the world’s biggest sports clothing and accessories provider. It’s a company that is known to provide high quality products and makes sure that their customers are comfortable with what they wear. And now, Adidas AG has been very popular that everyone in the world knows the three stripes company.
* Customer Loyalty
As the years go by, the said company showed its customer their loyalty by providing them products that are suitable with their preferences and that ensures their satisfactions. With this, Adidas AG also gained positive remarks from their customers and until now, they are still being patronized.
* Partnership with Sporting Events
Being the sponsor for many sporting events like the FIFA, UEFA as well as the NBA, Adidas proved another edge with its competitors. This shows that this company is really trusted worldwide. In FIFA, Adidas even designed a ball for the 2010 World Cup which was held last 2010. In UEFA, Adidas became the partner for the event until 2016. They were contracted to provide balls, equipment, staff, officials and even referees for the said event. While in NBA, they will be the uniform providers until 2017.
* Adaptability to Change
You will see a venture seeking company in Adidas AG. As we saw in its timeline, Adidas AG is not afraid to adapt to certain changes in its company structure like acquisition and innovation. They are not afraid to step out of their comfort zones just to produce products that would keep up with the trend without sacrificing the ideals of their customers as well as the community.
* Subsidiaries
Adidas AG comprised of TaylorMade as well as Reebok and these subsidiary companies are also very renowned worldwide like Adidas AG. They also provide the consumers with satisfactory products and are able to compete with