Strategic Management
QUESTIONS ON THE CASES
These questions are provided in order to help you read and prepare these cases more efficiently.They show the key topics which should be covered in class.
Week 1 : Read and prepare TOMTOM or RIM Krispy Kreme Nouvelles Frontières
TOMTOM
Questions
1. What strategy is TomTom pursuing, is it working?
2. Does the satellite navigation industry offer attractive opportunities for growth? What kind of competitive forces are industry members facing and how do the forces influence the outlook for industry profitability?
3. What are the strengths and weaknesses of TomTom? What are the threats and opportunities facing the company?
4. Which strategic problem/challenge is TomTom facing for the future?
5. What recommendations would you make to TomTom management to improve its competitive position in the satellite navigation industry, take advantage of market opportunities, and defend against external threats?
RIM
Questions
1. What are the dominant economic characteristics of the wireless communications industry? What are the distinguishing features of the market for smartphones?
2. What is competition like in the wireless phone industry? Which of the five competitive forces is strongest? Which is weakest? What competitive forces seem to have the greatest effect on industry attractiveness?
3. What are the under lying drivers of change and how might those driving forces change the industry?
4. What strategic approach has Research in Motion chosen to employ in international markets? Would you characterize its strategy as a global strategy or a localized multi-country strategy? How has it utilized location to build competitive advantage?
5. Check on the internet and try to explain the present situation of RIM and the reasons for their problems.
KRISPY KREME
Questions
1. What are the chief elements of Krispy Kreme’s strategy? Was it working?
2. Identify and explain the key elements of their business model.
These questions are provided in order to help you read and prepare these cases more efficiently.They show the key topics which should be covered in class.
Week 1 : Read and prepare TOMTOM or RIM Krispy Kreme Nouvelles Frontières
TOMTOM
Questions
1. What strategy is TomTom pursuing, is it working?
2. Does the satellite navigation industry offer attractive opportunities for growth? What kind of competitive forces are industry members facing and how do the forces influence the outlook for industry profitability?
3. What are the strengths and weaknesses of TomTom? What are the threats and opportunities facing the company?
4. Which strategic problem/challenge is TomTom facing for the future?
5. What recommendations would you make to TomTom management to improve its competitive position in the satellite navigation industry, take advantage of market opportunities, and defend against external threats?
RIM
Questions
1. What are the dominant economic characteristics of the wireless communications industry? What are the distinguishing features of the market for smartphones?
2. What is competition like in the wireless phone industry? Which of the five competitive forces is strongest? Which is weakest? What competitive forces seem to have the greatest effect on industry attractiveness?
3. What are the under lying drivers of change and how might those driving forces change the industry?
4. What strategic approach has Research in Motion chosen to employ in international markets? Would you characterize its strategy as a global strategy or a localized multi-country strategy? How has it utilized location to build competitive advantage?
5. Check on the internet and try to explain the present situation of RIM and the reasons for their problems.
KRISPY KREME
Questions
1. What are the chief elements of Krispy Kreme’s strategy? Was it working?
2. Identify and explain the key elements of their business model.