Strategic Management
Universiti Tenaga NasionalCollege of Business Management and Accounting | | Course OutlineStrategic ManagementMGMB333/314 Special Semester, Academic Year 2012/2013 | Rusnita Bt Alimun (Quality Unit, Lobby Wisma/Tel: 09-455 3133/ Fax: 09- 455 2002)rusnita@uniten.edu.myDr.Mohd Zainal Munshid Bin Harun(AB-2-37/Tel: 09-455 2047)zainal@uniten.edu.my | | | * * Subject Synopsis
While the successful day-to-day operation of a business demands sound human resource, financial, and information management practices, the long-term viability of the business will depend on management’s ability to think strategically and make sound decisions that sustain competitive advantage. The purpose of this capstone course is to expose students to the managerial process of crafting and executing of strategy with an appealing mix of strategically relevant crafted cases, to engage them and sharpen their skills in applying the concepts and tools of strategic analysis. The chapters in this course provide guidance for students how to conduct a strategic analysis of a business and its competitive environment, develop and select strategic options, and manage strategic change. There will be a strong emphasis on the integration of prior learning from functionally-based courses (e.g. HR management, marketing, management information, etc.) to address the “big picture” of sustainable business enterprise.
* Course Outcomes
At the end of this course, students should be able;
1. To interpret the concise definition of strategy and the key concepts and approaches in the managerial process of crafting and executing of strategy. 2. To relate the basic approaches and the different competitive strategies that can be employed to compete successfully and gain a competitive advantage over market rivals. 3. To practice the effectiveness of the strategic option based on the different types of business environment. 4. To distinguish the diversification strategies options
While the successful day-to-day operation of a business demands sound human resource, financial, and information management practices, the long-term viability of the business will depend on management’s ability to think strategically and make sound decisions that sustain competitive advantage. The purpose of this capstone course is to expose students to the managerial process of crafting and executing of strategy with an appealing mix of strategically relevant crafted cases, to engage them and sharpen their skills in applying the concepts and tools of strategic analysis. The chapters in this course provide guidance for students how to conduct a strategic analysis of a business and its competitive environment, develop and select strategic options, and manage strategic change. There will be a strong emphasis on the integration of prior learning from functionally-based courses (e.g. HR management, marketing, management information, etc.) to address the “big picture” of sustainable business enterprise.
* Course Outcomes
At the end of this course, students should be able;
1. To interpret the concise definition of strategy and the key concepts and approaches in the managerial process of crafting and executing of strategy. 2. To relate the basic approaches and the different competitive strategies that can be employed to compete successfully and gain a competitive advantage over market rivals. 3. To practice the effectiveness of the strategic option based on the different types of business environment. 4. To distinguish the diversification strategies options
References: 1. Crafting and Executing Strategy, The Quest for Competitive Advantage, Arthur A. Thompson Jr., Margaret A. Peteraf, A. J. Strickland III, and John E. Gamble, 18e (2012), McGraw-Hill. 2. Strategic Management, Concept and Cases, 10e (2005), Fred R. David, Prentice Hall. 3. Strategic Management, Competitiveness and Globalization, Concepts and Cases, 7e (2007), Michael A. Hitt, R. Duane Ireland, and Robert E. Hokisson, Thompson Publication.