SUPER SUMMARY
Written by: Bhavin Pathak
(Student, CA-IPCC, Arihant Institute Pvt. Ltd.) Features:
Full coverage of IMP aspects of Strategic Management Summarized and conceptual Based on Study Material of ICAI Easy to remember format Point-to-point approach towards subject Diagrams and charts given wherever required Useful for LMR (Last Minute Revision)
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INDEX 1. 2. 3. 4. 5. 6. 7. TOPIC Business Environment Business Policy & Strategic Management Strategic Analysis Strategic Planning Formulation of Functional Strategy Strategic Implementation & Control Reaching Strategic Edge PAGE NO. 2 9 14 17 24 30 36
Rules of My Life: “Don't use anyone, but being useful for everyone.” “There is no tax on helping each other.” “Live for other is more joyful rather than live for yourself.” “If you light a lamp for somebody, it will also brighten your path.” “Happiness is a by-product of an effort to make someone else happy.” – Me
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Chapter 1: Business Environment
What is business? Etymologically the term business refers to the state of being busy for an individual, group, organization or society. Business can be any activity consisting of purchase, sale, manufacture, processing, and/or marketing of products and/or services. What are the objectives of a business? Survival: Basic, implicit objective of most organizations. Survival of the fittest. Business and other enterprises are interested in more than mere survival. Stability: It is a strategy of least resistance in a hostile external environment. Minimizes managerial tensions and demands less dynamism from managers. Growth: Promising and popular objective. May take the enterprise along relatively unknown and