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Strategic Management

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Honda motor company, Ltd was founded on 24 september 1948 in Japan. Implementing its business strategy, the company is constantly evolving global manufacturing network with 91 branches. Among that branch, Honda Vietnam has played a key part of the success of global Honda.
Honda Vietnam is established in 1996 with initial capital of $ 31.2 million, they are a joint venture between Honda Motor Company of Japan (42%), Asian Honda Motor Company of Thailand (28%) and movers and Agricultural Machinery Corporation of Vietnam(30%). Through many years of operation, Honda vietnam has developed and become a leading motorcycle manufacturer in Vietnam with 2 motorcyle factories and 1 car factory. the end of July 2011, Honda Vietnam has created nearly 8500 skilled labor employees working in companies and tens of thousands of workers in the satellite companies and authorized stores systems (HEAD). Besides that Honda Vietnam also has a network of distributors across the country with over 415 dealers and service authorized by Honda, Honda Vietnam has contributed more than 20,000 billion in taxes to the State budget by the end of June 2011. These not only help Honda Vietnam become a leading motorcycle manufacturer in Vietnam, but also help them achieve many noble rewards, especially they have received the Third Class Labor Medal from the state of the Socialist Republic of Vietnam on july, 2005.
In recent years, although facing big challenges such as the economic crisis ,along with the threat from the strong competition of companies, but Honda Vietnam always has a stabilizing of the development of sales through that maintain the position as a leading motorcyle manufacturer in Vietnam, specifically in 2010 the sales of Honda Vietnam’s Motorcycles are nearly 2.7 millions units . Besides that, although facing many strong competitors with strong potential finance and quality products such as yamaha, suzuky and so on , but company always maintain their position with over 60%

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