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Strategic Management

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Strategic Management
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Charting Our Water Future
Economic frameworks to inform decision-making
Economic frameworks to inform decision-making

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Copyright © 2009 The Barilla Group, The Coca-Cola Company, The International Finance Corporation, McKinsey & Company, Nestlé S.A., New Holland Agriculture, SABMiller plc, Standard Chartered Bank, and Syngenta AG. This report was prepared with the support and active participation of each member of the 2030 Water Resources Group, but the views expressed in it are not a reflection of any official policy of those sponsor organizations. For more information on this report please use the following e-mail address: 2030WaterResourcesGroup@mckinsey.com Printed on Cougar Opaque Smooth | FSC | 10% post-consumer reclaimed material | ECF - Elemental Chlorine Free Charting Our Water Future

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The 2030 Water Resources Group
The 2030 Water Resources Group was formed in 2008 to contribute new insights to the increasingly critical issue of water resource scarcity. The group aimed to create an integrated fact base on the potential technical levers and costs for reducing water scarcity, with the ultimate goal of advancing solutions-driven dialogue among stakeholders. The Group consists of a range of organizations from the private and social sectors, which provided the institutional collaboration and counsel needed to tackle this complex topic: • Initiating sponsorship for the project came from The International Finance Corporation (IFC), part of the World Bank Group, which provides investments and advisory services to build the private sector in developing countries. The World Bank also provided substantial input from its experience in the water sector. • McKinsey & Company, a global management consulting firm, provided overall project management, drove the analytical execution and developed the fact base for the report. • An extended business consortium provided sponsorship, guidance, and expertise. This included: The Barilla Group, a global

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