Strategic Management
Table of Contents
Task 1 – Strategic Evaluation of Yahoo 1 Internal Analysis 1 1. SWOT Analysis 1 2. Mckinsey’s 7S 1 3. Value Chain Analysis 3 4. Balance Scorecard 3 5. BCG Matrix 4 6. Knowledge about Rivals 4 7. The Power-Dynamism Matrix 4 External Analysis 5 1. Porter’s Five Forces 5 2. PESTEL Analysis 6 3. Strategic Group Mapping 7 Task 2 – Strategic Improvements 8 Ansoff Matrix 8 Porter’s Generic Strategies 9 Blue Ocean Framework 10 Turn Around Strategy 11 Merger and Acquisitions 11 Recommended Strategies 11 References 13 Bibliography 17 Appendix 18 Appendix A - Figures 18 Appendix B - Tables 20
Task 1 – Strategic Evaluation of Yahoo
Internal Analysis 1. SWOT Analysis
Table 1: SWOT Analysis of Yahoo (Yahoo, 2012, p. 18)
2. Mckinsey’s 7S
Strategy – Yahoo has set a long term strategic direction for the business and its resources. Shared Value – At Yahoo, shared values have been reflective in the adopted policies and operating practices.
Structure – Yahoo has recently introduced a refined and simplified corporate structure. It follows traditional hierarchy with decentralized decision making structure (Yahoo, 2012, p. 8).
Staff – Internal analysis reports total strength of employees to be 11, 700 that makes Yahoo fifth largest organization within the internet industry (Macroaxis, 2013, p. n.d.).
Figure 1: Strength of Employees (Macroaxis, 2013, p. n.d.)
System – Yahoo has incorporated effective procedures of hiring and promotion in order to attract and retain the best talent of the world.
Skills – Competitive employees add to strengths of the company. Since day one, Yahoo has adopted the strategy of out of the box thinking, and it has believed in the skills of company employees (Yahoo, 2012, p. 5).
Style – Yahoo has always endorsed an innovative and collaborative culture at the workplace. 3. Value Chain Analysis
Value chain analysis shows that Yahoo has
Task 1 – Strategic Evaluation of Yahoo 1 Internal Analysis 1 1. SWOT Analysis 1 2. Mckinsey’s 7S 1 3. Value Chain Analysis 3 4. Balance Scorecard 3 5. BCG Matrix 4 6. Knowledge about Rivals 4 7. The Power-Dynamism Matrix 4 External Analysis 5 1. Porter’s Five Forces 5 2. PESTEL Analysis 6 3. Strategic Group Mapping 7 Task 2 – Strategic Improvements 8 Ansoff Matrix 8 Porter’s Generic Strategies 9 Blue Ocean Framework 10 Turn Around Strategy 11 Merger and Acquisitions 11 Recommended Strategies 11 References 13 Bibliography 17 Appendix 18 Appendix A - Figures 18 Appendix B - Tables 20
Task 1 – Strategic Evaluation of Yahoo
Internal Analysis 1. SWOT Analysis
Table 1: SWOT Analysis of Yahoo (Yahoo, 2012, p. 18)
2. Mckinsey’s 7S
Strategy – Yahoo has set a long term strategic direction for the business and its resources. Shared Value – At Yahoo, shared values have been reflective in the adopted policies and operating practices.
Structure – Yahoo has recently introduced a refined and simplified corporate structure. It follows traditional hierarchy with decentralized decision making structure (Yahoo, 2012, p. 8).
Staff – Internal analysis reports total strength of employees to be 11, 700 that makes Yahoo fifth largest organization within the internet industry (Macroaxis, 2013, p. n.d.).
Figure 1: Strength of Employees (Macroaxis, 2013, p. n.d.)
System – Yahoo has incorporated effective procedures of hiring and promotion in order to attract and retain the best talent of the world.
Skills – Competitive employees add to strengths of the company. Since day one, Yahoo has adopted the strategy of out of the box thinking, and it has believed in the skills of company employees (Yahoo, 2012, p. 5).
Style – Yahoo has always endorsed an innovative and collaborative culture at the workplace. 3. Value Chain Analysis
Value chain analysis shows that Yahoo has
References: Eisenhardt, M. K. & Sull, N. D. (2001), ‘Strategy as simple rules’, Harvard Business Review, p. 107-116. Retrieved from http://www.chuckthomas.net/PhilaCenter/Class_5/HBR-StrategyAsSimpleRules-R0101Gp2.pdf on May 14, 2013 Evans, B Huttenlocher, D. (n.d.), ‘Strategy and the Internet’, pp. 2-24. Retrieved from http://www.cs.cornell.edu/~dph/classes/nba600/f07/nba600-4-internet-strategy.pdf on May 14, 2013 Investopedia (2013), ‘The Industry Handbook: The Internet Industry’, pp Izzo, P. (2011), ‘Economists Optimistic on Growth’, The Wall Street Journal, pp. n.d. Retrieved from http://www.mgrouptx.com/news/economists-optimistic-on-growth on June 4, 2013 Johnson, J., Scholes, K Pearsoned (2011), ‘Chapter 1: Introducing Strategy’, pp. 2-11. Retrieved from http://www.imsciences.net/wp-content/uploads/2011/12/CH1-Strategy-Strategic-Management.pdf on May 14, 2013 Porter, E Sullivan, D. (2013), ‘Why Yahoo Will Never Reach The “Revenue Per Search” That Microsoft Promised’, Third Door Media, Inc., pp. n.d. Retrieved from http://marketingland.com/library/yahoo/yahoo-business-issues on May 14, 2013 Swisher, K Wall, M. (2012), ‘Yahoo: The challenges facing new boss Marissa Mayer’, BBC, pp. n.d. Retrieved from http://www.bbc.co.uk/news/business-18867477 on May 14, 2013 Yahoo (2012), ‘2012 Annual Report’, Yahoo Incorporation, pp Parrish, D. (2005), ‘Ideas and Tools: PRIMEFACTTM Checklist’, PRIMEFACT, pp. n.d. Retrieved from http://www.d.parrish.dial.pipex.com/primefact.html on May 14, 2013 Appendix Appendix A - Figures Figure 1: Strength of Employees (Macroaxis, 2013, p Figure 2: Power-Dynamism Matrix (Business, 2004, p. 224) Figure 3: Generic Strategies of Porter (Source: Google Image) | Government regulations | Table 1: SWOT Analysis of Yahoo (Yahoo, 2012, p | | | Table 2: BCG Matrix of Yahoo (Yahoo, 2012, p Table 3: Ansoff Matrix of Yahoo (Yahoo, 2012, p. 30)