Strategic Management
School of Business
MBA 550 Group Assignment Submitted to: Dr. Sayed Nayeemul Huda Submitted by: Group- A i Case Study: Toyota’s Strategy and Initiatives in Europe: The Launch of the Aygo
Group Members:
Abu Sayem ID: 1110838 Kazi Rezwan Shafiq ID: 1125017 Nabil Iqbal ID: 1110827 Syed Al Mahtab Hossain ID: 0730078
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Table of Contents
Page
1.0 Introduction 1.1Company Profile 2.0 SWOT Analysis 3.0 PEST Analysis 3.1 Analysis of new entrance of an automobile company in Europe 4.0 Porter’s Five Forces Analysis 4.1 Porter’s Five Forces Model in the context of Europe 5.0 Generic Strategies 5.1 Strategy of Toyota in Europe 6.0 Conclusion 7.0 Bibliography
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1.0 Introduction: Toyota Motor Corporation is a Japanese multinational automaker Company. Toyota Motor is one of the leading auto manufacturers in the world. Toyota sells its vehicles in more than 170 countries and regions worldwide. Toyota‟s primary markets are Japan, North America, Europe and Asia. Toyota Headquarters in Toyota city, Aichi, Japan. In 2010, Toyota employed 317,734 people worldwide, and was the world 's largest automobile manufacturer in 2010 by production. Toyota is the ninth largest company in the world by revenue. The company was founded by Kiichiro Toyoda in 1937 as a spinoff from his father 's company Toyota Industries to create automobiles. Three years earlier, in 1934, while still a department of Toyota Industries, it created its first product, the Type A engine, and, in 1936, its first passenger car, the Toyota AA. Toyota Motor Corporation group companies are Toyota (including the Scion brand), Lexus, Daihatsu and Hino Motors, along with several "non-automotive" companies. TMC is part of the Toyota Group, one of the largest conglomerates in the world. In 2008, Toyota 's sales surpassed General Motors, making Toyota number one in the world
Toyota Motor Europe oversees the wholesale sales and marketing of Toyota and Lexus vehicles,
MBA 550 Group Assignment Submitted to: Dr. Sayed Nayeemul Huda Submitted by: Group- A i Case Study: Toyota’s Strategy and Initiatives in Europe: The Launch of the Aygo
Group Members:
Abu Sayem ID: 1110838 Kazi Rezwan Shafiq ID: 1125017 Nabil Iqbal ID: 1110827 Syed Al Mahtab Hossain ID: 0730078
ii
Table of Contents
Page
1.0 Introduction 1.1Company Profile 2.0 SWOT Analysis 3.0 PEST Analysis 3.1 Analysis of new entrance of an automobile company in Europe 4.0 Porter’s Five Forces Analysis 4.1 Porter’s Five Forces Model in the context of Europe 5.0 Generic Strategies 5.1 Strategy of Toyota in Europe 6.0 Conclusion 7.0 Bibliography
1 3 4 8 11 14 17 20 20 21 22
iii
1.0 Introduction: Toyota Motor Corporation is a Japanese multinational automaker Company. Toyota Motor is one of the leading auto manufacturers in the world. Toyota sells its vehicles in more than 170 countries and regions worldwide. Toyota‟s primary markets are Japan, North America, Europe and Asia. Toyota Headquarters in Toyota city, Aichi, Japan. In 2010, Toyota employed 317,734 people worldwide, and was the world 's largest automobile manufacturer in 2010 by production. Toyota is the ninth largest company in the world by revenue. The company was founded by Kiichiro Toyoda in 1937 as a spinoff from his father 's company Toyota Industries to create automobiles. Three years earlier, in 1934, while still a department of Toyota Industries, it created its first product, the Type A engine, and, in 1936, its first passenger car, the Toyota AA. Toyota Motor Corporation group companies are Toyota (including the Scion brand), Lexus, Daihatsu and Hino Motors, along with several "non-automotive" companies. TMC is part of the Toyota Group, one of the largest conglomerates in the world. In 2008, Toyota 's sales surpassed General Motors, making Toyota number one in the world
Toyota Motor Europe oversees the wholesale sales and marketing of Toyota and Lexus vehicles,
Bibliography: Bohm, A. (2009) The SWOT Analysis. GRIN Verlag. Eldring, J. (2009) Porter‟s (1980) Generic Strategies, Performance and Risk: An Empirical Investigation with German Data. Diplomica Verlag. Ferrell, O.C. and Hartline, M. (2010) Marketing Strategy. Cengage Learning. Henry, A. (2008) Understanding Strategic Management. Oxford University Press. Hill, C.W.L. and Jones, G.R. (2012) Strategic management Theory: An Integrated Approach. Cengage Learning. Ward, J. and Daniel, E. (2006) benefits Management: Delivering Value from IS and IT Investments. (2012) About Toyota, [URL: http://www.toyota.com/about/our_values/index.html] (accessed: 9th July 2012) 22