Strategic Management

STRATEGIC ANALYSIS: KELLOGG’S COMPANY BY ANABUI ESE GLADYS
F From a single corn flake to a global presence........ CAN KELLOGG’S REMAIN SUCCESSFUL..? WILL ITS STRATEGY MAKE IT SUSTAINABLE.....?

KELLOGG’S “bringing our best to the world” (Kellogg’s, 2011)

Table of contents

Abstracts (or Executive summary): .....................................................................................iii
Introduction: ........................................................................................................................1
History of Kellogg’s: ...............................................................................................................1
Main Analysis: ......................................................................................................................2
SWOT Analysis: ......................................................................................................................2
STRENGTH...............................................................................................................................

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