Strategic Management
BUSM 3200 Strategic Management
Assignment Task 1:
Strategic Analysis and Strategy Evaluation
Table of Contents
i. Executive Summary 3
ii. Introduction of Sports Planet 4
iii. PESTAL Analysis 5
iv. Porter’s 5-Forces Model 9
v. VRIN Analysis 12
vi. Business Strategy for Sports Planet and Value Chain 14
vii. Suitability of Current Business Strategy 16
viii. Conclusion 20
Executive Summary
This report is aimed to analyze the strategy employed by Sports Planet, an indoor futsal provider and how they have became one of the leading names in Malaysia. The report will start off with the introduction of the company follow by the PESTAL analysis, Porter’s 5-forces model, VRIN analysis, business strategy and value chain of the company, the suitability of the current business strategy and lastly the conclusion.
Section 1 – Introduction of Sports Planet
Sports PLANET is the number one provider of the perfect indoor futsal experience in Malaysia. The company began in November 2002 as a response to the growing need for good futsal venues, facilities and services. Within one year of its induction, Sports Planet had opened up 4 additional venues and holds the record for the single largest indoor soccer venue as recognized by the Malayan book of records. Ultimately, Sports Planet targets football enthusiast and offer the service of convenient and quality futsal venues. Sports Planet aims to advance the sport of futsal by developing futsal skills, inspiring life and fostering bonds and communication.
Section 2 – PESTAL Analysis
Political - Sports Planet was recognized by the Malaysian Association by being awarded the prestigious ‘Most Promising Franchisor of the Year’ and ‘Best Sales Growth’ awards. As the Malaysian Franchise Association was formed to support the implementation of the government program to promote entrepreneurship through franchising, Sports Planet is one
Assignment Task 1:
Strategic Analysis and Strategy Evaluation
Table of Contents
i. Executive Summary 3
ii. Introduction of Sports Planet 4
iii. PESTAL Analysis 5
iv. Porter’s 5-Forces Model 9
v. VRIN Analysis 12
vi. Business Strategy for Sports Planet and Value Chain 14
vii. Suitability of Current Business Strategy 16
viii. Conclusion 20
Executive Summary
This report is aimed to analyze the strategy employed by Sports Planet, an indoor futsal provider and how they have became one of the leading names in Malaysia. The report will start off with the introduction of the company follow by the PESTAL analysis, Porter’s 5-forces model, VRIN analysis, business strategy and value chain of the company, the suitability of the current business strategy and lastly the conclusion.
Section 1 – Introduction of Sports Planet
Sports PLANET is the number one provider of the perfect indoor futsal experience in Malaysia. The company began in November 2002 as a response to the growing need for good futsal venues, facilities and services. Within one year of its induction, Sports Planet had opened up 4 additional venues and holds the record for the single largest indoor soccer venue as recognized by the Malayan book of records. Ultimately, Sports Planet targets football enthusiast and offer the service of convenient and quality futsal venues. Sports Planet aims to advance the sport of futsal by developing futsal skills, inspiring life and fostering bonds and communication.
Section 2 – PESTAL Analysis
Political - Sports Planet was recognized by the Malaysian Association by being awarded the prestigious ‘Most Promising Franchisor of the Year’ and ‘Best Sales Growth’ awards. As the Malaysian Franchise Association was formed to support the implementation of the government program to promote entrepreneurship through franchising, Sports Planet is one