Strategic Management
1.0 Introduction
Strategic Management focuses on the long-term scope and direction of the organization which enables it to achieve advantages through matching resources to the changing environment to meet the need of the market and fulfill stakeholder’s expectations. The following is a strategic analysis of Manchester United, a member of the Barclay’s Premier league in the 2009 - 10 football season. This analysis is divided into three parts, namely; Market environment Analysis, Football Club Strategic Analysis and Strategic fit analysis.
Table of Contents
Chapter
Topic
Page
1
Introduction
I
2.0
Market Environment Analysis
1
2.1
The Barclay’s Primer League
1
2.2
PESTEL Analysis
2-3
2.3 Porter’s Five Forces Model
3 - 4
2.4
Critical Success Factors
5
2.5
Summary of Opportunities and threats.
6
3.0
Football Club Strategic Analysis
7
3.1
The Club: Manchester United
7
3.2
The Value Chain
7 – 9
3.3
The value network
9
3.4 Manchester United’s Resource Analysis
10 – 11
3.5 Manchester United’s financial position
11 – 12
3.6 Strategic Capabilities: 3.6.1Threshold capabilities 3.6.2 Unique Resources 3.6.3 Core Competencies
12
12
12
3.7 Summary of Manchester United’s strengths and weaknesses.
13
4.0
Strategies Fit Analysis
Strategic Management
Strategic Management focuses on the long-term scope and direction of the organization which enables it to achieve advantages through matching resources to the changing environment to meet the need of the market and fulfil stakeholder’s expectations. The following is a strategic analysis of Manchester United, a member of the Barclay’s Premier league in the 2009- 10 football season. This analysis is divided into three parts, namely; 1- Market environment Analysis, 2- Football Club Strategic Analysis and 3-
Strategic Management focuses on the long-term scope and direction of the organization which enables it to achieve advantages through matching resources to the changing environment to meet the need of the market and fulfill stakeholder’s expectations. The following is a strategic analysis of Manchester United, a member of the Barclay’s Premier league in the 2009 - 10 football season. This analysis is divided into three parts, namely; Market environment Analysis, Football Club Strategic Analysis and Strategic fit analysis.
Table of Contents
Chapter
Topic
Page
1
Introduction
I
2.0
Market Environment Analysis
1
2.1
The Barclay’s Primer League
1
2.2
PESTEL Analysis
2-3
2.3 Porter’s Five Forces Model
3 - 4
2.4
Critical Success Factors
5
2.5
Summary of Opportunities and threats.
6
3.0
Football Club Strategic Analysis
7
3.1
The Club: Manchester United
7
3.2
The Value Chain
7 – 9
3.3
The value network
9
3.4 Manchester United’s Resource Analysis
10 – 11
3.5 Manchester United’s financial position
11 – 12
3.6 Strategic Capabilities: 3.6.1Threshold capabilities 3.6.2 Unique Resources 3.6.3 Core Competencies
12
12
12
3.7 Summary of Manchester United’s strengths and weaknesses.
13
4.0
Strategies Fit Analysis
Strategic Management
Strategic Management focuses on the long-term scope and direction of the organization which enables it to achieve advantages through matching resources to the changing environment to meet the need of the market and fulfil stakeholder’s expectations. The following is a strategic analysis of Manchester United, a member of the Barclay’s Premier league in the 2009- 10 football season. This analysis is divided into three parts, namely; 1- Market environment Analysis, 2- Football Club Strategic Analysis and 3-