strategic management

FACULTY OF ADMINISTRATIVE SCIENCE AND POLICY STUDIES
UNIVERSITI TEKNOLOGI MARA
SCHEME OF WORK
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Week

STRATEGIC MANAGEMENT IN PUBLIC SECTOR
ADS553
4
2 Hrs
2 Hr
PM Dr Jasmine Ahmad, Dr Hardev Kaur, Pn Tuan
Noraini Tuan Ismail
Topics

Hours

1

Introduction to Strategic Management in Public
Sector
 Course requirements (Mid-Term Exam, Final
Examination, On-going assessment)

2

2

Strategic Management in Public Sector
 The need for strategic management in public sector  New public management agenda
 Understanding strategic management in public sector
- The political environment
- The legal environment
- The social environment
- The global environment
- The institutional environment

4

3

Strategic Management
 Definition of Strategic Management
 Why is strategic management crucial?
 How does strategic management differ from other types of Management?
 Why is strategic management crucial?

4

4

The Strategic Management Process
 Qualitative vs. quantitative
 Positivist vs. interactionists
 Other methodologies

4

5

Strategy Formulation
 The Fundamental elements of strategy
 The hierarchy of strategic intent: vision, mission, goals and objectives
 Two forms of strategy: intended strategies and realized strategies

4

6
7
8

SEMESTER BREAK
Mid-Term Examination
Strategic Analysis (External Analysis)
 The importance of the external and internal

2
4

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environment in shaping strategy
Frameworks for identifying what to analyze: the general environment in the competitive environment; and the internal environment
Cooperation in a competitive environment: evolutionary economics and game theory
Processes for analyzing the external environment: environmental scanning and scenario planning.
Methods of assessing internal strengths and weaknesses 9

Strategic Analysis (Internal

References: Fred R. David (2011). Strategic Management: Concepts and Cases. 13th edition. Prentice Hall. Bryson, J.M. (2011). Strategic Planning for Public & Non Profit Organization: A Guide to Strengthening and Sustaining Organizational Achievement, 4th edition, John Wiley & Sons Inc. San Francisco: USA