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strategic management
**Instructors’ Manual 1 19/09/2001 9:39 AM Page 1

Contemporary
Strategy Analysis
Concepts, Techniques,
Applications
Fourth Edition

Instructors’ Manual by Robert M. Grant

1

**Instructors’ Manual 1 19/09/2001 9:39 AM Page 2

Copyright © Robert M. Grant, 2002
The right of Robert M. Grant to be identified as author of this work has been asserted in accordance with the Copyright, Designs and Patents Act 1988.
ISBN 0-631-23140-4

2

**Instructors’ Manual 1 19/09/2001 9:39 AM Page 3

Contents

Page

OBJECTIVES OF THE GUIDE

5

KEY FEATURES OF THE BOOK

6

DESIGNING YOUR STRATEGIC MANAGEMENT COURSE

13

TOPICS, OUTLINES, AND RECOMMENDED CASES

16

PART I: INTRODUCTION

16

The Concept of Strategy (Chapter 1)

16

PART II: TOOLS OF STRATEGIC MANAGEMENT

21

Goals, Values, and Performance (Chapter 2)

21

The Analysis of Industry and Competition (Chapters 3 and 4)

23

Analyzing Resources and Capabilities (Chapter 5)

27

Organization Structure and Management Systems (Chapter 6)

31

PART III: THE ANALYSIS OF COMPETITIVE ADVANTAGE

34

The Nature and Sources of Competitive Advantage, Cost and
Differentiation Advantage (Chapters 7, 8, and 9)

34

3

**Instructors’ Manual 1 19/09/2001 9:39 AM Page 4

PART IV: BUSINESS STRATEGIES IN DIFFERENT INDUSTRY
CONTEXTS

37

Industry Evolution (Chapter 10)

37

Technology-Based Industries and the Management of Innovation
(Chapter 11)

37

Competitive Advantage in Mature Industries (Chapter 12)

40

PART V: CORPORATE STRATEGY

43

Vertical Integration and the Scope of the Firm (Chapter 13)

43

Global Strategies and the Multinational Corporation (Chapter 14)

44

Diversification Strategy and Managing the Multibusiness
Corporation (Chapters 15 and 16)

47

Current Trends in Strategic Management (Chapter 17)

50

APPENDIX: SAMPLE COURSE OUTLINES

4

54

**Instructors’ Manual 1 19/09/2001 9:39 AM Page 5

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