Strategic Management

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Robin Hood
Joseph Lampel

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Robin Hood
Discussion Question
1. What is strategy?

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Robin Hood
Discussion Question
2. What strategic problems does Robin Hood have?

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Robin Hood
Discussion Question
3. What is the role of the organizational leader as strategist and articulator of global goals?

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Robin Hood
Discussion Question
4. What are some issues in the organization’s external environment?

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Robin Hood
Discussion Question
5. What is the relationship of the organization’s internal structure to it’s environment?

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Robin Hood
Discussion Question
6. How do group values or culture influence strategy making?

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Robin Hood
Discussion Question
7. What strategy can Robin Hood implement?

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Robin Hood
Q1. Purpose of Strategy
• Strategic management consists of the analyses, decisions, and actions an organization undertakes in order to create and sustain competitive advantages

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Robin Hood
Q1. Purpose of Strategy, cont.
Key Attributes of strategic management:
• Directs the organization toward overall goals and objectives • Includes multiple stakeholders in decision making
• Needs to incorporate short-term and long-term perspectives • Recognizes trade-offs between efficiency and effectiveness 1 - 12

Robin Hood
Q 2. Strategic Problems
• Profit squeeze
• Revenue is down and costs are rising

• Cracks in the culture of the organization
• Issues
• How to avoid detection of the growing organization?
• What to do about the growing strength of the Sheriff’s forces? • Accept the Barons offer to join in freeing King Richard?
• Impose a fixed transit tax?

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Robin Hood
Q 2. Strategic Problems, cont
• Expand operations away from Sherwood Forest?
- Organizational communications and leadership?
• Kill Sheriff?
- Mission linkage, replacement?
• Accept Barons offer?
- Amnesty issues, loyalty of stakeholders?
• Fixed transit tax?
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