Strategic management

Strategic Management

Table of Contents
Introduction: 2
Overview of HSBC: 2
1. Internal and external analysis of HSBC and reasons for the success: 3
1.1. Internal analysis 3
1.1.1. Strengths of HSBC 3
1.1.2. Weaknesses of HSBC 4
1.2. External analysis: 4
1.2.1. Opportunities of HSBC 4
1.2.2. Threats of HSBC 5
1.2.3. PEST analysis 5
1.3. Reasons behind the success of HSBC: 7
2. Models and frameworks of strategic management and ways of sustaining performance: 7
2.1. Michael Porter’s five forces framework: 7
2.2. SWOT analysis of HSBC in brief: 9
2.3. Ways of sustaining strategic performance: 10
Recommendation: 12
Conclusion: 12
References: 13

Introduction:
Strategic management is the combination of some tools and activities in an organization which provides total direction towards achieving the goals (David, 2001). The success of an organization depends on how well it develops and implements its strategy. This assignment will provide an overall view about how an organization formulates strategy and how it handles its internal and external factors regarding strategy. Therefore the strategic performance of HSBC is analysed critically to show the practical view of strategic management.
Overview of HSBC:
HSBC is a British organization which provides financial and banking services worldwide. The Headquarter of HSBC is in London and it was established in 1991. It is mostly famous for global banking as well as retail banking. The main purpose of the company is to support the people who want to convert their hopes and dreams into reality (HSBC, 2013). HSBC generally focuses on creating shareholders’ value. At present HSBC holds a leading position in the competitive global banking business.
According to annual report 2012, Generally HSBC group conducts its activities by dividing four sections-
UK Retail Banking: Retail banking in UK includes two types of businesses. The first one is retail banking and wealth

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