strategic management
Competitive Analysis
Strategic Group Mapping
According to the annual report of Sa Sa International Holdings Limited, the company is currently experienced lower sales because of the competition market (Sa Sa International Holdings Limited, 2012). Therefore, the strategic group mapping is used to identify the different competitive position between Sa Sa International Holdings Limited and its competitors. However, we have identified the competitors that Sa Sa International Holdings Limited currently facing as following:
L’Oreal Malaysia Sdn Bhd
L'Oreal is a beautifying company, which is one of the world's biggest cosmetic products. L'Oreal's epic of success begins in dawn of 1907. It has been the pioneer leader to the cosmetics and toiletries bazaar since 2000 (Euromonitor International, 2014). They are catering to almost one hundred and eighty countries worldwide. L'Oreal divided themselves into few categories - consumer products for the use people in person, professional products for the use of beautician, luxury products that has its own quality, and active cosmetics to cater consumers in many ways. L’Oréal has effectively established eighteen brands in Malaysia that offers innovatively in terms of technology in their products to provide modern beautify techniques. Their product’s main focus is on,make-up, fragrance hair care, and skin care. L'Oreal includes some important brands such as Biotherm, Mabelline, Softsheen Carson, Lancôme Paris, Matrix, and Garnier. (L'oreal, 2007) L'Oreal spends comprehensively into its exploration and expansion which gives them competitive advantage over its other competitors. The price range is actually quite cheap and reasonable. This is because L'Oreal Vitamino Color Mask is at RM 60.00 and Garnier Youthful Radiance Night 50ml/1.7oz is at RM 45.50 and MAYBELLINE Lasting Drama Gel Liner Black priced at RM 55.50.
The Body Shop International
The Body Shop it has more than 2100 list of brands that offers facility for
Strategic Group Mapping
According to the annual report of Sa Sa International Holdings Limited, the company is currently experienced lower sales because of the competition market (Sa Sa International Holdings Limited, 2012). Therefore, the strategic group mapping is used to identify the different competitive position between Sa Sa International Holdings Limited and its competitors. However, we have identified the competitors that Sa Sa International Holdings Limited currently facing as following:
L’Oreal Malaysia Sdn Bhd
L'Oreal is a beautifying company, which is one of the world's biggest cosmetic products. L'Oreal's epic of success begins in dawn of 1907. It has been the pioneer leader to the cosmetics and toiletries bazaar since 2000 (Euromonitor International, 2014). They are catering to almost one hundred and eighty countries worldwide. L'Oreal divided themselves into few categories - consumer products for the use people in person, professional products for the use of beautician, luxury products that has its own quality, and active cosmetics to cater consumers in many ways. L’Oréal has effectively established eighteen brands in Malaysia that offers innovatively in terms of technology in their products to provide modern beautify techniques. Their product’s main focus is on,make-up, fragrance hair care, and skin care. L'Oreal includes some important brands such as Biotherm, Mabelline, Softsheen Carson, Lancôme Paris, Matrix, and Garnier. (L'oreal, 2007) L'Oreal spends comprehensively into its exploration and expansion which gives them competitive advantage over its other competitors. The price range is actually quite cheap and reasonable. This is because L'Oreal Vitamino Color Mask is at RM 60.00 and Garnier Youthful Radiance Night 50ml/1.7oz is at RM 45.50 and MAYBELLINE Lasting Drama Gel Liner Black priced at RM 55.50.
The Body Shop International
The Body Shop it has more than 2100 list of brands that offers facility for