Strategic Management
Strategic Plan
Organization Mission GM Holden is seeking to passionately innovate home appliances products, which will satisfy our customers for a reasonable price.
Organization Vision GM Holden vision is to be one of the world leaders in motor and appliances while still ensuring that our customers lifestyle are enhanced by our products.
Organizational values The organization values the following;
Integrity, where the organization values honesty in all of its processes in the organization
Teamwork, the organization values team work as we believe performance and ideas has better results once perform in groups
Customer feedback, the organization values customers and their feedback, as we believe that feedback, whether it is positive or negative, is a mean for organization to obtain improvement.
Strengths & weaknesses of existing and potential competitors and allies
The strengths that they hold are;
The competitors have more experience in producing home appliances products when compared to the GM Holden.
The competitors have great reputation in home appliances products they have customers base who would be loyal to their brand.
They have access to more resources; have a team who are more experienced in the home appliances field who can promote constant innovation of the product.
Their weaknesses are that;
Most of their products are mostly expensive, and become almost unaffordable for large group of customers
Each brand of competitors have the same idea that all products are looking too similar or even the same
SWOT Analysis
Key Strength
Strengths
Importance
- 1. Holden develops and creates great car
engines, which they have been doing for a number of years
- 1. This is really important as
Holden should utilise this in the development of their fridge
- 2. As of 2013, Holden are receiving twice as
much
Organization Mission GM Holden is seeking to passionately innovate home appliances products, which will satisfy our customers for a reasonable price.
Organization Vision GM Holden vision is to be one of the world leaders in motor and appliances while still ensuring that our customers lifestyle are enhanced by our products.
Organizational values The organization values the following;
Integrity, where the organization values honesty in all of its processes in the organization
Teamwork, the organization values team work as we believe performance and ideas has better results once perform in groups
Customer feedback, the organization values customers and their feedback, as we believe that feedback, whether it is positive or negative, is a mean for organization to obtain improvement.
Strengths & weaknesses of existing and potential competitors and allies
The strengths that they hold are;
The competitors have more experience in producing home appliances products when compared to the GM Holden.
The competitors have great reputation in home appliances products they have customers base who would be loyal to their brand.
They have access to more resources; have a team who are more experienced in the home appliances field who can promote constant innovation of the product.
Their weaknesses are that;
Most of their products are mostly expensive, and become almost unaffordable for large group of customers
Each brand of competitors have the same idea that all products are looking too similar or even the same
SWOT Analysis
Key Strength
Strengths
Importance
- 1. Holden develops and creates great car
engines, which they have been doing for a number of years
- 1. This is really important as
Holden should utilise this in the development of their fridge
- 2. As of 2013, Holden are receiving twice as
much