Firstly, The part one is mostly focused on strategic analysis and its related questions has been given. Also, each question is answered that relevant to current strategy of Ryanair organization. And this part included internal environment and external environment of Raynair company. Second, The second part basically concentrated on strategic formulation. Also this part provide strategic management process. And each question answered that relevant to current strategy of Raynair company.
Third, The part three is generally focused on strategic implementation and this assignment related question has been given. In this part I investigated strategy implementation of Raynair company.
In addition, I tried to answer the question through a qualitative method. I regarded that a qualitative method research method would provide me to understand what is strategy analysis, strategy formulation, and strategy implementation. Generally I knew about what is strategic management of Raynair company.
1.0 Introduction
1.1 Background of Raynair
Ryanair is associate degree Irish airline primarily based in Dublin and based in 1985. it 's Europe 's largest cheap carrier and one in every of the world 's largest and most victorious airlines. Since the release of the air trade in 1997, Ryanair has gone from strength to strength and evolved into one in every of the world 's most profitable airlines. Ryanair is currently the third largest airline in Europe in terms of traveler numbers and in Gregorian calendar month 2007, according record monetary results, while additionally asserting forecasts of carrying fifty two million passengers in 2008. In March 2007 the IATA confirmed that Ryanair has become the world’s largest