strategic management
Strategic Management: Theory and Case Study
By
Tunchalong Rungwitoo
May 2012
ii
Table of Content
Table of Content.................................................................................................................ii
Table of Table................................................................................................................... iii
Table of Figure ..................................................................................................................iv
Table of Example ...............................................................................................................v
Introduction........................................................................................................................1
Part I: Strategy Formulation ............................................................................................3
1. Organization Mission...................................................................................................4
2 Competitive Situations..................................................................................................7
2.1 External Environment Analysis .............................................................................7
2.2 Internal Environment Analysis ............................................................................16
2.3 SWOT Analysis ...................................................................................................19
3. Developing Strategy...................................................................................................20
3.1 Corporate Level Strategy .....................................................................................21
3.2 Business Level Strategy.......................................................................................33
3.3 Functional Level Strategy ....................................................................................35
Part II: Strategy
By
Tunchalong Rungwitoo
May 2012
ii
Table of Content
Table of Content.................................................................................................................ii
Table of Table................................................................................................................... iii
Table of Figure ..................................................................................................................iv
Table of Example ...............................................................................................................v
Introduction........................................................................................................................1
Part I: Strategy Formulation ............................................................................................3
1. Organization Mission...................................................................................................4
2 Competitive Situations..................................................................................................7
2.1 External Environment Analysis .............................................................................7
2.2 Internal Environment Analysis ............................................................................16
2.3 SWOT Analysis ...................................................................................................19
3. Developing Strategy...................................................................................................20
3.1 Corporate Level Strategy .....................................................................................21
3.2 Business Level Strategy.......................................................................................33
3.3 Functional Level Strategy ....................................................................................35
Part II: Strategy