strategic management
1943100-371475004572000-35115500-457200-45720000
UNIVERSITI UTARA MALAYSIA
COLLEGE OF BUSINESS
11430037338000SESSION 2013/2014
BPMN 3023
STRATEGIC MANAGEMENT
GROUP H
1143002095500
PENSONIC HOLDINGS BERHAD
PREPARED FOR:
DZULHILMI BIN AHMAD FAWZI
PREPARED BY:
TAN GING YU 212793
LINA TEH JUN YONG213219
TAN TING TING 213346
CHANG QI QI 213358
CH’NG YEE CHENG 213399
DUE DATE: 20 April 2014
Contents
TOC \o "1-3" \h \z \u 1.0 Introduction PAGEREF _Toc385541118 \h 12.0 Background of the organisation PAGEREF _Toc385541119 \h 23.0The Current Situation PAGEREF _Toc385541120 \h 33.1Current performances PAGEREF _Toc385541121 \h 33.2Strategic Posture PAGEREF _Toc385541122 \h 44.0Corporate Governance PAGEREF _Toc385541123 \h 64.1Board of Director PAGEREF _Toc385541124 \h 64.2Shareholders PAGEREF _Toc385541125 \h 65.0External Environment Analysis PAGEREF _Toc385541126 \h 75.1PEST+C Analysis PAGEREF _Toc385541127 \h 75.1.1Political Environment PAGEREF _Toc385541128 \h 75.1.2Economic Environment PAGEREF _Toc385541129 \h 85.1.3 Social Environment PAGEREF _Toc385541130 \h 85.1.4 Technology Environment PAGEREF _Toc385541131 \h 85.1.5 Competitor PAGEREF _Toc385541132 \h 95.2 Opportunities PAGEREF _Toc385541133 \h 95.3 Threats PAGEREF _Toc385541134 \h 106.0 Internal Environment PAGEREF _Toc385541135 \h 116.1 Corporate Culture PAGEREF _Toc385541136 \h 116.2 Corporate Resources PAGEREF _Toc385541137 \h 116.2.1 Research and Development (R&D) PAGEREF _Toc385541138 \h 116.2.2 Human Resource PAGEREF _Toc385541139 \h 126.2.3 Marketing PAGEREF _Toc385541140 \h 126.2.4 Financial PAGEREF _Toc385541141 \h 136.3 Strength PAGEREF _Toc385541142 \h 136.4 Weakness PAGEREF _Toc385541143 \h 147.0 Analysis of strategic factor PAGEREF _Toc385541144 \h 157.1 SWOT analysis PAGEREF _Toc385541145 \h 157.2 SWOT analysis of Pensonic PAGEREF _Toc385541146 \h 157.3 Review of vision and mission PAGEREF _Toc385541147 \h 167.3.1 Vision PAGEREF _Toc385541148 \h 167.3.2 Mission PAGEREF
UNIVERSITI UTARA MALAYSIA
COLLEGE OF BUSINESS
11430037338000SESSION 2013/2014
BPMN 3023
STRATEGIC MANAGEMENT
GROUP H
1143002095500
PENSONIC HOLDINGS BERHAD
PREPARED FOR:
DZULHILMI BIN AHMAD FAWZI
PREPARED BY:
TAN GING YU 212793
LINA TEH JUN YONG213219
TAN TING TING 213346
CHANG QI QI 213358
CH’NG YEE CHENG 213399
DUE DATE: 20 April 2014
Contents
TOC \o "1-3" \h \z \u 1.0 Introduction PAGEREF _Toc385541118 \h 12.0 Background of the organisation PAGEREF _Toc385541119 \h 23.0The Current Situation PAGEREF _Toc385541120 \h 33.1Current performances PAGEREF _Toc385541121 \h 33.2Strategic Posture PAGEREF _Toc385541122 \h 44.0Corporate Governance PAGEREF _Toc385541123 \h 64.1Board of Director PAGEREF _Toc385541124 \h 64.2Shareholders PAGEREF _Toc385541125 \h 65.0External Environment Analysis PAGEREF _Toc385541126 \h 75.1PEST+C Analysis PAGEREF _Toc385541127 \h 75.1.1Political Environment PAGEREF _Toc385541128 \h 75.1.2Economic Environment PAGEREF _Toc385541129 \h 85.1.3 Social Environment PAGEREF _Toc385541130 \h 85.1.4 Technology Environment PAGEREF _Toc385541131 \h 85.1.5 Competitor PAGEREF _Toc385541132 \h 95.2 Opportunities PAGEREF _Toc385541133 \h 95.3 Threats PAGEREF _Toc385541134 \h 106.0 Internal Environment PAGEREF _Toc385541135 \h 116.1 Corporate Culture PAGEREF _Toc385541136 \h 116.2 Corporate Resources PAGEREF _Toc385541137 \h 116.2.1 Research and Development (R&D) PAGEREF _Toc385541138 \h 116.2.2 Human Resource PAGEREF _Toc385541139 \h 126.2.3 Marketing PAGEREF _Toc385541140 \h 126.2.4 Financial PAGEREF _Toc385541141 \h 136.3 Strength PAGEREF _Toc385541142 \h 136.4 Weakness PAGEREF _Toc385541143 \h 147.0 Analysis of strategic factor PAGEREF _Toc385541144 \h 157.1 SWOT analysis PAGEREF _Toc385541145 \h 157.2 SWOT analysis of Pensonic PAGEREF _Toc385541146 \h 157.3 Review of vision and mission PAGEREF _Toc385541147 \h 167.3.1 Vision PAGEREF _Toc385541148 \h 167.3.2 Mission PAGEREF