Preview

Strategic Management- Amazon

Better Essays
Open Document
Open Document
2092 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Strategic Management- Amazon
Amazon – 2011
Forest David

A. Case Abstract
Amazon.com, Inc. is a Fortune 500 company based in Seattle, Washington. Amazon bursts onto the Internet retailer scene in July 1995 and today offers the biggest selection of products among all companies worldwide. Amazon.com, Inc. seeks to be a company where customers can find and discover anything they might want to buy online. The company strives to offer customers the lowest possible prices on millions of unique new, refurbished and used items in categories such as Books; Movies, Music & Games; Digital Downloads; Electronics & Computers; Home & Garden; Toys, Kids & Baby; Grocery; Apparel, Shoes & Jewelry; Health & Beauty; Sports & Outdoors; and Tools, Auto & Industrial.

Amazon recently introduced new, under $100 non-color and under $200 color Kindle e-readers, with aggressive plans for both video and self-publishing. Amazon now competes with a variety of technology companies such as Apple with its e-reader and with Netflix for streaming video, which is an area where the Kindle Touch and Kindle Fire will play. Amazon also competes with eBay and discount retailers like Best Buy and Wal-Mart for its electronic products, books and apparel.

Amazon’s latest generation Kindle is the lightest, most compact Kindle ever and features the same 6-inch, most advanced electronic ink display that reads like real paper even in bright sunlight. Kindle Touch 3G is a top of the line e-reader and offers the same new design and features of Kindle Touch, with the unparalleled added convenience of free 3G. Kindle Fire is the Kindle for movies, TV shows, music, books, magazines, apps, games and web browsing with all the content, free storage in the Amazon Cloud, Whispersync, Amazon Silk (Amazon’s new revolutionary cloud-accelerated web browser), vibrant color touch screen, and powerful dual-core processor.

B. Vision Statement (proposed) To become the number 1 online retail store in the world.

C. Mission Statement
Continue Reading
View Writing Issues

You May Also Find These Documents Helpful

  • Better Essays

    BUS3022 Unit 3 Assignment 1
    • 891 Words
    • 3 Pages

    BUS3022 Unit 3 Assignment 1

    Amazon.com is a publicly traded worldwide online retail company founded by Jeff Bezos on July 5, 1995 in Seattle, Washington. The company originally began as an online bookstore as Bezos felt there was a high demand for literature, and books had a low price point and a huge selection of titles available in print. Technological innovation drives the growth of Amazon.com to offer customers more types of products, more conveniently and at lower prices. Since 1995, Amazon has significantly expanded its product selection, international retail websites, and worldwide network of fulfillment and customer service centers. Today, Amazon retail websites offer everything from toys and video games to MP3 downloads and collectible items (amazon.com, 2014). Amazons business model is fairly simple; to sell various products and goods online at an affordable cost to consumers. Amazon has managed to not only achieve this business model but they have also managed to consistently expand and become the largest online retailer to date. To keep up with global demand, Amazon had to expand its products and services offered while continuing to forecast consumer’s needs. “In 2000, Amazon.com began to offer its best-of-breed e-commerce platform to other retailers and to individual sellers. Today, hundreds of thousands of world-class retail brands and individual sellers increase their sales and reach new customers by leveraging the power of the Amazon.com e-commerce platform. Partners work with Amazon Services to power their e-commerce offerings from end-to-end, including technology services, merchandising, customer service, and order fulfillment. Other branded merchants leverage Amazon.com as an incremental sales channel for their new merchandise. Over 2 million third-party sellers participate in Amazon where they offer new, used, and…

    • 891 Words
    • 3 Pages
    Better Essays
    Read More
  • Powerful Essays

    Capstone Project Bus599
    • 2781 Words
    • 12 Pages

    Capstone Project Bus599

    Amazon.com is an organization that offers a broad range of services to consumers and is considered an online leader of pure-plays - pure online merchants. Amazon.com was founded in July of 1995 with a mission to fully utilize the Internet to make book buying fast, easy, and all in all, a very enjoyable experience. They currently have 29 million customers in 160 different countries, making Amazon.com one of the leading online merchants. It is rated third in business-to-consumer online revenue as of June 20, 2000. Amazon.com represents the ideal e-Commerce company. It was one of the first to demonstrate the potential for "virtual" upstarts and turned the market on end - even leading the "bricks and mortar" companies.…

    • 2781 Words
    • 12 Pages
    Powerful Essays
    Read More
  • Better Essays

    Yahoo and Amazon: Building a Competitive Advantage
    • 1627 Words
    • 5 Pages

    Yahoo and Amazon: Building a Competitive Advantage

    Nonetheless, Amazon was incorporated in 1995. It offers online retailing services to customers across the world. Amazon focuses on convenience, selection, and price. In addition to the direct retailing services, the company allows other small and medium sized businesses to sell their products through the company’s websites. The customers and business are able to complete their orders and transactions in Amazon’s websites. Other individuals such as authors, musicians, and filmmakers are also able to sell their products using the same platform. Millions of products are offered through the website. The website may be accessed through PCs, and even mobile applications. The core segments of the company include the…

    • 1627 Words
    • 5 Pages
    Better Essays
    Read More
  • Powerful Essays

    Amazon Ceo Strategy Project
    • 4794 Words
    • 20 Pages

    Amazon Ceo Strategy Project

    Amazon is rapidly evolving and it is intensely competitive, and competitors in different industries are attempting to break into this business. These competitors include retail, e-commerce services , digital content and digital media devices, and web services. Many of Amazon’s current and potential competitors have far greater resources, longer histories, more customers, and greater brand recognition. This is a challenge to Amazon’s operation where competitors might have more viable abilities to aggressively…

    • 4794 Words
    • 20 Pages
    Powerful Essays
    Read More
  • Good Essays

    D1 Evaluate how successful a selected
    • 828 Words
    • 3 Pages

    D1 Evaluate how successful a selected

    Amazon.com is a Fortune 500 e-commerce company based in Seattle, WA. Amazon was one of the first big companies to sell goods over the Internet. The company was founded by Jeff Bezos in 1994, and launched in 1995. They started out as an online bookstore and then quickly diversified by adding other items, such as VHS tapes and DVDs, music CDs, software, video games, electronics, MP3s, clothing, furniture, toys and even food items.…

    • 828 Words
    • 3 Pages
    Good Essays
    Read More
  • Powerful Essays

    Amazon Case study
    • 890 Words
    • 4 Pages

    Amazon Case study

    I think that Bezo’s decision to develop and to deliver the Kindle show systematic and intuitive thinking through competitive strategy to assure the success of the company. Competitive strategy refers to a strategy that is designed to create value for customers by providing lower prices or unique features not offered by rival organizations. This is proven based on Amazon’s quarterly filing ending March 31,2010 when their net sales had increased to 45% in the electronics category. Jeff Bezo, CEO of Amazon.com says “ as we continue to offer increased selection, lower prices and additional product lines within our electronics and other general merchandise category, we expect to see the relative mix of sales from this category increase!” Another reason would be seeing an opportunity only Amazon.com can give long form reading to be digitalized. They have analyzed their strengths and capacities that helped them develop a new innovation in the market. From there, they were able to produce a refined product called Kindle that has the ability to review and remember more what a person reads follow people of interest and allows one to see their Public notes and manage his books, highlights, and notes.…

    • 890 Words
    • 4 Pages
    Powerful Essays
    Read More
  • Powerful Essays

    Comparing Two Businesses
    • 2306 Words
    • 10 Pages

    Comparing Two Businesses

    Amazon.com, Inc. (NASDAQ: AMZN) with a +$100 billion market capitalization is a multinational electronic commerce company headquartered in Seattle, Washington, United States. It is the world's largest online retailer. Amazon has separate websites for the following countries: United States, Canada, United Kingdom, Germany, France, Italy, Spain, Japan, and China. It may also launch websites in Netherlands, Sweden, and India. It also provides international shipping to certain countries for some of its products. Jeff Bezos founded Amazon.com, Inc. in 1994, and the site went online in 1995. It is named after the Amazon River, one of the largest rivers in the world. Amazon.com started as an online bookstore, but soon diversified, selling DVDs, CDs, MP3 downloads, computer software, video games, electronics, apparel, furniture, food, and toys. Amazon uses the internet as the sole method for selling goods to its consumers. Amazon's competitors, such as Barnes and Noble, and Borders use brick and mortar as their main distribution channel. This method of using many store fronts is extremely costly. Stores such as Borders and Barnes and Noble have very high overheads because they pay premium rents to be in central locations, and must pay salaries to sales representatives. Amazon does not share this same high overhead, which gives Amazon a competitive advantage. This advantage is a result of the fact that Amazon's business model allows for a central distribution center in an area where the rent is low. As a result, they are able to sell their products for a…

    • 2306 Words
    • 10 Pages
    Powerful Essays
    Read More
  • Good Essays

    Amazon Long Tail
    • 730 Words
    • 3 Pages

    Amazon Long Tail

    Amazon.com is a Fortune 500 e-commerce company based in Seattle, WA. Amazon was one of the first big companies to sell goods over the Internet. The company was founded by Jeff Bezos in 1994, and launched in 1995. They started out as an online bookstore and then quickly diversified by adding other items, such as VHS tapes and DVDs, music CDs, software, video games, electronics, MP3s, clothing, furniture, toys and even food items.”…

    • 730 Words
    • 3 Pages
    Good Essays
    Read More
  • Best Essays

    Executive Summary of Amazon
    • 3297 Words
    • 14 Pages

    Executive Summary of Amazon

    Amazon.com is a customer centric company. They put more effort in improving their system to make the experience of customer more comfortable so that he keeps on returning to the website. Jeffery Bezos who is the founder of the Amazon.com started this company after seeing the use of internet increasing rapidly.…

    • 3297 Words
    • 14 Pages
    Best Essays
    Read More
  • Good Essays

    Amazon Research Paper
    • 446 Words
    • 2 Pages

    Amazon Research Paper

    First, the Kindle was one of the first readers available and until its release in 2007 the market was virtually untapped. For Amazon this was a strategic move as it puts a name to these types’ devices. As compared to Xerox and the photocopier, or a Jeep to the ragtop SUV, Kindle will the brand name associated with the reading device for years to come driving more business to Amazon and if Bezos’s luck holds steady, this will only improve as the Kindle continues to develop new features in the years to come. Taking into account that Kindle is paperless, environment friendly and saves the average user money over time on the cost of books are added…

    • 446 Words
    • 2 Pages
    Good Essays
    Read More
  • Best Essays

    Value Creation of Amazon
    • 1794 Words
    • 8 Pages

    Value Creation of Amazon

    Amazon is a Fortune 500 company which was established by Jeff Bezos in 1994 and headquartered in Seattle, Washington, USA. At present, it is the world’s second largest E-business company with the wildest range of consumer products. There are three subsidiary companies under the name of Amazon, which including Alexa Internet, a9.com and Internet Movie Database (Brandt, 2011). In the early stage, Amazon was a basic online bookstore named Cadabra (Byers, 2006). However, with a vision of Jeff Bezos saw the potential and characteristics of internet, online bookstore can provide more books than traditional stores for readers to choose, as well as the other products. After realizing this situation, Jeff Bezos restructured the company by increasing the types of merchandise and renamed to Amazon in 1995.…

    • 1794 Words
    • 8 Pages
    Best Essays
    Read More
  • Good Essays

    Kindle vs. Books
    • 795 Words
    • 4 Pages

    Kindle vs. Books

    When shopping for a Kindle, there are five versions to choose from: the original Kindle, the Kindle Touch, the Kindle Touch 3G, the Kindle Keyboard 3G, and the Kindle Fire. The original Kindle starts at around $79. Its features include built in Wi-Fi, E Ink display, and a 6 inch screen size. The Kindle Touch starts at around $99. Its features include a simple-to-use touchscreen, text-to-speech, mp3 support, E Ink display, and built in Wi-Fi. The Kindle Touch 3G starts at around $149 and its features include free global 3G wireless, Easy Reach touch technology, text-to-speech, mp3 support, and E Ink display. The Kindle Keyboard 3G runs at around $139 and its features include free global 3G wireless, a simple to use keyboard, and E Ink display. Lastly, the Kindle Fire can be purchased from $199 and up. Its features include full color 7 inch Multi-touch display, Wi-Fi, dual-core processor, Amazon Silk, and free cloud storage. So, when speaking in terms of price, the choice is in whatever the consumer is willing to pay and the preferred features.…

    • 795 Words
    • 4 Pages
    Good Essays
    Read More
  • Powerful Essays

    Amazon Strategic Hrm
    • 3095 Words
    • 13 Pages

    Amazon Strategic Hrm

    Table of Content ................................................................................................................................ 2 1.Introduction ................................................................................................................................... 3 2. Company Overview........................................................................................................................ 3 3. Industry Analysis............................................................................................................................ 4 3.1 E-commerce Industry Analysis ................................................................................................. 4 3.2 Book Retailing Industry ............................................................................................................ 5 3.3 PEST Analysis ........................................................................................................................... 5 3.4 Global Internet Trends ............................................................................................................. 7 3.5 Competitor Analysis ................................................................................................................. 8 4. Amazon’s Strategy ......................................................................................................................... 9 4.1 Amazon’s Value Proposition..................................................................................................... 9 4.2 Amazon’s Business Strategy ................................................................................................... 10 4.3 Amazon’s Agency Relationship Strategy ................................................................................. 11 4.3.1 Agency relationship…

    • 3095 Words
    • 13 Pages
    Powerful Essays
    Read More
  • Powerful Essays

    Kindle Fire: Amazon’s Heated Battle for Tablet Market
    • 3726 Words
    • 15 Pages

    Kindle Fire: Amazon’s Heated Battle for Tablet Market

    It is imperative that Amazon provides the end- to-end Kindle Fire experience and value proposition to entice its consumer segments and market position. Refining Amazon’s strategy will ultimately translate to the growth of…

    • 3726 Words
    • 15 Pages
    Powerful Essays
    Read More
  • Good Essays

    E-Business Assignment
    • 2223 Words
    • 9 Pages

    E-Business Assignment

    Firstly let’s talk about Amazon Inc. which is an American e-commerce company in Seattle, Washington. Amazon was one of the first major companies to sell goods by Internet, and was an iconic "stock in which to invest" of the late 1990s dot-com bubble. Launched on line in 1995, Amazon.com started as an on-line bookstore, but soon diversified to product lines from DVDs to Furniture has defined the wide business where the on line store were making business. Amazon.com nowadays has operations in Canada, UK, Germany, France, China and Japan. If required, it also provides global shipping to certain countries for some of its products.…

    • 2223 Words
    • 9 Pages
    Good Essays
    Read More

Related Topics