Strategic Management Analysis of Pak Suzuki
PAK SUZUKI MOTORS
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Assign By: Syed Nawab Course Instructor
Group Member: Junaid Akhtar 0936115 Jay Kumar 0936113 Farhan Khan 0936___ Mujahid Hussain 0936123
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ACKNOWLEDGEMENT
First of all, we would like to express our deep gratitude to Almighty Allah, who enabled us to undertake such an important task and to study about Pak Suzuki and the Strategies to operate in Pakistan Marketing. We also wish to acknowledge the valuable guidance provided by our respected teacher Mr. Syed Nawab. He always motivated and encouraged us in the completion of this report. We are thankful to Mr. Abdul Aziz who is the Production Manager in Pak Suzuki in Head Office Karachi and entire Pak Suzuki Management. They appreciated the efforts of SZABIST. They have provided all the relevant data as well as other information relating to the important independent variables.
CHAIRMANS REVIEW In Year 2009 the demand for automobile was sluggish .The industry for cars and light commercial vehicles experienced 29% decline in the sales volume. The industry sold 107,768 units during the year against 151,517 units last year. It’s my pleasure to present review on the performance of the company for the year December 31, 2009 The demand has depressed during the year due to cost push inflation resulting from depreciation of Pak rupee, limited financing by banks/leasing companies and general economics recession. First half of the year was the worst. Sales volume during this period has dropped by 53% compared to last period of last year. Second half was some what better than first half year. As it was grew by 33% over the first half year. The market size of motorcycle has marginal improved by 2% over the last year in the organized sector. During the year 593,479 units were sold against 580,604 units last year. During the first half year
[pic]
Assign By: Syed Nawab Course Instructor
Group Member: Junaid Akhtar 0936115 Jay Kumar 0936113 Farhan Khan 0936___ Mujahid Hussain 0936123
[pic]
ACKNOWLEDGEMENT
First of all, we would like to express our deep gratitude to Almighty Allah, who enabled us to undertake such an important task and to study about Pak Suzuki and the Strategies to operate in Pakistan Marketing. We also wish to acknowledge the valuable guidance provided by our respected teacher Mr. Syed Nawab. He always motivated and encouraged us in the completion of this report. We are thankful to Mr. Abdul Aziz who is the Production Manager in Pak Suzuki in Head Office Karachi and entire Pak Suzuki Management. They appreciated the efforts of SZABIST. They have provided all the relevant data as well as other information relating to the important independent variables.
CHAIRMANS REVIEW In Year 2009 the demand for automobile was sluggish .The industry for cars and light commercial vehicles experienced 29% decline in the sales volume. The industry sold 107,768 units during the year against 151,517 units last year. It’s my pleasure to present review on the performance of the company for the year December 31, 2009 The demand has depressed during the year due to cost push inflation resulting from depreciation of Pak rupee, limited financing by banks/leasing companies and general economics recession. First half of the year was the worst. Sales volume during this period has dropped by 53% compared to last period of last year. Second half was some what better than first half year. As it was grew by 33% over the first half year. The market size of motorcycle has marginal improved by 2% over the last year in the organized sector. During the year 593,479 units were sold against 580,604 units last year. During the first half year