A) What would be the two advantages of 2nd mover over the 1st mover like Lin Wei
ANSWER :
The advantages of 2nd mover is get to study and observe the customer’s reactions, the extent of product innovations, mistakes of first movers so that they would try to avoid similar problems. By doing that, the 2nd movers would able to minimize huge capitals investments. Apply to this case, the second mover the second movers can study the market feedback about Lin Wei business whether it can be success or not. If Lin Wei business and shops are receiving a lot of customers and accept a feedback from customers so there will imitation of this business.
With the observation by second movers, a more value creating product will be launched in addition to having been able to analyze market feedback on the 1st mover’s product and use it to respond successfully. In this case Lin Wei is no deterred to come out with the innovations to strengthen performance and enhance growth opportunities. It show that Lin Wei open the opportunity to other competitor or 2nd mover to create value of product so product will become improve from time to time.
QUESTION
B) As an entrepreneur do you think it is wise for Lim Wei to sell off his business and accept an executive position in private badminton association? Discuss answer with 3 reasons.
ANSWER :
It is not wise for Lin Wei to sell off his business because as an entrepreneur, Lin Wei should try to exploit the opportunities. Example apply to this case, the opportunities that Lin Wei has is he want to expand his LW business empire by acquiring Syarikat Tangkis. Syarikat Tangkis is the manufacturing company and it is the local manufacturer of badminton racquets. In addition, the price of acquisition is affordable for Lin Wei. So Lin Wei should not miss the opportunity to growth it legacy and conquer the badminton industry.
The other reason is Lin Wei has entrepreneur mindset and he