Strategic Management and Lowe
STRATEGIC AUDIT
U.S. Division April 2011 MGT 496.004
THIS PAGE IS DEDICATED TO ALL THE TREES THAT WENT INTO THE CREATION OF THIS DOCUMENT – MAY IT BE RECYCLED.
TABLE OF CONTENTS
Table of Figures .............................................................................................................................. d I. Executive Summary ................................................................................................................. 1 Past Strategies ............................................................................................................................. 1 Current Vision, Mission, & Strategies ........................................................................................ 1 New Vision & Mission................................................................................................................ 1 III. SWOT & Environment Analysis ............................................................................................. 2 Lowe‟s SWOT Analysis.............................................................................................................. 2 Lowe‟s SWOT Matrix ................................................................................................................. 2 Home Depot‟s SWOT Matrix ..................................................................................................... 3 Ace‟s Hardware SWOT Matrix................................................................................................... 3 Macro-economic Factors & Lowe‟s ............................................................................................ 3 IV. Lowe‟s Organizational Structure ............................................................................................. 4 Current Organizational Structure & Reorganization ................................................................... 4 V. Lowe‟s Unique Position
U.S. Division April 2011 MGT 496.004
THIS PAGE IS DEDICATED TO ALL THE TREES THAT WENT INTO THE CREATION OF THIS DOCUMENT – MAY IT BE RECYCLED.
TABLE OF CONTENTS
Table of Figures .............................................................................................................................. d I. Executive Summary ................................................................................................................. 1 Past Strategies ............................................................................................................................. 1 Current Vision, Mission, & Strategies ........................................................................................ 1 New Vision & Mission................................................................................................................ 1 III. SWOT & Environment Analysis ............................................................................................. 2 Lowe‟s SWOT Analysis.............................................................................................................. 2 Lowe‟s SWOT Matrix ................................................................................................................. 2 Home Depot‟s SWOT Matrix ..................................................................................................... 3 Ace‟s Hardware SWOT Matrix................................................................................................... 3 Macro-economic Factors & Lowe‟s ............................................................................................ 3 IV. Lowe‟s Organizational Structure ............................................................................................. 4 Current Organizational Structure & Reorganization ................................................................... 4 V. Lowe‟s Unique Position